CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution
Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.
Ani Petrova
Sep 27, 20244 min read
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The fintech marketing magazine
Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
Apr 30, 20253 min read
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
Editor
Mar 2, 20255 min read
Fintech’s big Super Bowl play: Was the $8M price tag worth it?
Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?
Ani Petrova
Feb 12, 20256 min read
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