CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution
Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.
Ani Petrova
Sep 27, 20244 min read
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The fintech marketing magazine
Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
Apr 303 min read
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
Editor
Mar 25 min read
Fintech’s big Super Bowl play: Was the $8M price tag worth it?
Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?
Ani Petrova
Feb 126 min read
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Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode. In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaini
George Aliferis
3 days ago2 min read
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2025 Fintech Marketing Salary Trends: The industry has stabilised, just not evenly
Explore 2025 fintech marketing salary trends, compensation benchmarks, GTM skills that boost earning power, and download the full community-built report.
Ani Petrova
4 days ago3 min read
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The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode. Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io  discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing an
George Aliferis
Oct 292 min read
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Fintech Marketing Roundup: September → October 2025
Inside the biggest fintech marketing trends of Sep–Oct 2025: Monzo, Starling, Chime, SumUp, and Pay10 launch bold campaigns, AI storytelling, and rebrands that signal where fintech creativity is heading next.
Ani Petrova
Oct 246 min read
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How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead at Thredd
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Oct 12 min read
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How Enfuce Puts the Human Back into B2B Content - Nicole Heringer VP Brand and Communications at Enfuce
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Aug 272 min read
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Inside summer 2025’s biggest fintech marketing moves
From sports sponsorships and celebrity campaigns to AI ads and ESG plays, we unpack the boldest fintech marketing trends shaping the industry this summer.
Ani Petrova
Aug 2610 min read
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Outmanoeuvring Goliath: The fintech marketer's 2025 playbook
Discover the key fintech marketing strategies from FMH SummerCon 2025, from AI use to attribution, content ROI and leadership candour.
Ani Petrova
Aug 254 min read
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Making the Most of Sponsoring, Organizing and Attending Fintech Events with Nikolay Sabev
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Jul 302 min read
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