CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution
Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.
Ani Petrova
Sep 27, 20244 min read
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The fintech marketing magazine
Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
May 13 min read
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
Editor
Mar 35 min read
Fintech’s big Super Bowl play: Was the $8M price tag worth it?
Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?
Ani Petrova
Feb 126 min read
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Attribution is Broken: How Runa Measures What Actually Matters
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
May 282 min read
Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing
In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.
Ani Petrova
May 194 min read
CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push
Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.
Ani Petrova
May 12 min read
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
May 13 min read
How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert
In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.
Araminta Robertson
Apr 309 min read
Inside the Strategy that Makes Trulioo a Trusted Expert - Dawn Crew, Chief Marketing Officer, Trulioo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Apr 302 min read
The Fintech Marketing Hub celebrates 5 years of excellence with the 2025 Top 30 Most Influential Fintech Marketers
The Fintech Marketing Hub is thrilled to unveil this year’s Top 30 Most Influential Fintech Marketers — a special 5th anniversary edition spotlighting the trailblazers shaping the future of financial technology marketing, one bold campaign at a time.
Ani Petrova
Apr 154 min read
Fintech Marketing Hub at Pay360 2025: Recap
This year The Fintech Marketing Hub was an official media partner of Pay360. Here's a brief recap of our experience at the event in London.
Araminta Robertson
Apr 144 min read
PXP rebrand reimagines the future of payments
PXP rebrands to redefine payments, evolving into a connected commerce ecosystem with smarter, simpler, unified solutions.
Ani Petrova
Mar 314 min read
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