CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution
Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.
Ani Petrova
Sep 27, 20244 min read
top of page
The fintech marketing magazine
Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
Apr 30, 20253 min read
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
Editor
Mar 2, 20255 min read
Search
Inside summer 2025’s biggest fintech marketing moves
From sports sponsorships and celebrity campaigns to AI ads and ESG plays, we unpack the boldest fintech marketing trends shaping the industry this summer.
Ani Petrova
Aug 26, 202510 min read
Outmanoeuvring Goliath: The fintech marketer's 2025 playbook
Discover the key fintech marketing strategies from FMH SummerCon 2025, from AI use to attribution, content ROI and leadership candour.
Ani Petrova
Aug 25, 20254 min read
Payhawk x Grigor Dimitrov: A strategic play for brand expansion
Maisie Richardson, Payhawk's Head of Demand Gen, on its new ambassadorship with tennis star Grigor Dimitrov.
Ani Petrova
Jun 11, 20243 min read
The top 7 most successful fintech marketing tactics (incl. real-life examples)
Fintech marketing is a new marketing category that includes all tactics and tools used by fintech organisations to drive demand, customer lo
Ani Petrova
Jan 10, 20229 min read
Top 5 crypto marketing strategies for 2021
Top 5 crypto marketing strategies for 2021: Lessons from Kraken, Binance, Coinbase, eToro and Gemini
Anton Scott
Mar 17, 20215 min read
Release The Kraken! - A dive into the marketing strategy of growing cryptocurrency exchange, Kraken
A dive into the marketing strategy of growing cryptocurrency exchange, Kraken.
Anton Scott
Feb 17, 20214 min read
How to expand from B2C to B2B: Why Privacy.com’s Card Issuing API marks a change in fintech
We interviewed Jocelyn Hu, Marketing Manager at Privacy.com, to learn more about the US fintech startup and its recent B2B product launch.
Julia Willemyns
Jan 25, 20214 min read
How fintech YuLife uses gamification to transform the insurance sector
In our latest story, we interviewed Sammy Rubin, CEO and Founder of YuLife, to learn more about how YuLife's gamification marketing strategy
Ani Petrova
Oct 5, 20205 min read
Unifimoney and the power of humor in fintech marketing
To find out more about Unifimoney and its rather daring approach to marketing, we spoke to Joseph Bien-Kahn, Head of Content at Unifimoney.
Ani Petrova
Sep 16, 20207 min read
Chime's "secret" to success
Chris Britt of Chime explains in an interview for Rise's latest Fintech Insights Report what lies behind Chime's success.
Ani Petrova
Jul 20, 20207 min read
bottom of page