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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

Join 1,200+ fellow fintech marketers from brands like:

Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

George Aliferis

Jul 302 min read

Making the Most of Sponsoring, Organizing and Attending Fintech Events with Nikolay Sabev

George Aliferis

Jun 242 min read

What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers - Scott Henderson & Rosa Alfonso-McGoldrick, Marketing Leaders, Galileo

George Aliferis

May 282 min read

Attribution is Broken: How Runa Measures What Actually Matters

George Aliferis

Apr 302 min read

Inside the Strategy that Makes Trulioo a Trusted Expert - Dawn Crew, Chief Marketing Officer, Trulioo

George Aliferis

Mar 262 min read

Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium

George Aliferis

Feb 262 min read

Market Like a Fintech: The B2B content strategy that transformed ComplyAdvantage’s growth | Will Thompson, Marketing Director, ComplyAdvantage

Araminta Robertson

Jan 292 min read

Market Like a Fintech: What does successful enterprise marketing look like? Lessons from Adyen | Katarina Nordin, SVP of Marketing & Revenue, Adyen

Mar 16, 20226 min read

Market like a fintech: Building and bootstrapping with Thomas Ketchell

Feb 1, 20225 min read

Market like a fintech: Marketing innovation in crypto with Marija Riba

Jan 14, 20224 min read

Market like a fintech: All about content, tribe and talent with Helen Owen

Dec 18, 20214 min read

Market like a fintech: Video production and marketing in the fintech with Gabriel Whitehead

Dec 8, 20216 min read

Market like a fintech: Building purpose around the problem you're solving with Benjamin Fernandes

Nov 30, 20214 min read

Market like a fintech: Digital banking and the use of referrals in fintech with Jonathan Nyst

Nov 17, 20215 min read

Market like a fintech: The benefit of building an in-house brand team with Luke Richardson

Nov 10, 20215 min read

Market like a fintech: Financial education and marketing with Katie Perry

Nov 3, 20213 min read

Market like a fintech: Where to begin with community marketing and Slack with Graham McBain

Oct 22, 20214 min read

Market like a fintech: Customer research and reports: How to do them properly with Gunny Scarfo

Oct 15, 20214 min read

Market like a fintech: Hiring and becoming a CMO at a fintech with Irina Chuchkina

Oct 8, 20212 min read

What's the future for the 'Market Like a Fintech' podcast? - Season 2 preview with Araminta & Ani

Aug 18, 20213 min read

Market Like a Fintech: Consumer research in fintech and how to get started with Sarah Hollinshead

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