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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

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Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Sep 27, 20244 min read

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Feb 10, 20236 min read

CMO talk with Andrew Carrier of Quant: The alternative approach to Sibos marketing

Jan 25, 20227 min read

"CMO talk" with Scott Brown of Hum Capital: The intelligent investor connector

Nov 24, 20214 min read

"CMO talk" with Amabel Polglase of Zilch: Europe's fastest ever double unicorn

Jun 24, 20218 min read

"CMO talk" with Leeya Hendricks of Delta Capita: How to rebrand a B2B fintech amid crisis and more

Araminta Robertson

Feb 15, 20218 min read

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

Jan 20, 20216 min read

"CMO talk" with Assurly’s Loic Jeanjean: Fintech is in the era of emotional marketing

Araminta Robertson

Jan 5, 20215 min read

"CMO talk" with Qube's Scott Henderson: The biggest challenge for fintechs is building trust

Dec 17, 20206 min read

"CMO talk" with Superscript’s Mai Fenton: How to scale and rebrand an insurtech during a crisis

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