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About us

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The Fintech Marketing Hub is the first online non-profit community platform exclusively dedicated to the world of fintech marketing. 

Fintech, short for Financial Technology, is one of the hottest buzzwords that’s been dominating the finance world over the last decade. Born out of the financial crisis in 2008, fintech represents a new type of financial institutions aiming to revolutionise the traditional financial industry by means of new and disruptive technologies.


The industry has seen some exponential growth over the past decade with fintech investments reaching a record high of US$210 billion in 2021 and more than 26,000 startups globally.

The Fintech Marketing Hub was created in 2020 to support the growing fintech marketing community by providing a one-stop resource for the latest marketing trends and insights in the world of fintech.


The hub also aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise. 

In 2023, the FMH was officially registered in England as a social enterprise and a Community Interest Company with No. 15124014. Read more about our mission and vision here.

Our mission: To help shape the fintech marketing leaders of the future. 
For all inquiries about collaborating with us, please complete the form below.
Get in touch with us.

Who we are

Ani Petrova
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Ani is an experienced fintech marketer and a passionate industry advocate. She founded the Fintech Marketing Hub as she wanted to create a platform where fintech marketers can grow, learn and shine together. Her motto is "We are at our best when we pull together!" 

Araminta Robertson
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Araminta is a Fintech Marketing consultant who specialises in helping Fintech startups acquire customers with high quality written content. She joined the Fintech Marketing Hub to help spread the word of great marketing tactics, strategies and stories. She is a self-professed Fintech nerd and enjoys running her own podcast, blog and newsletter.

Our past and present partners:

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Founding benefactors:

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Our advisers

Dr. Leeya Hendricks

Dr. Leeya Hendricks

Leeya is CMO of Rimm Sustainability, AI-tech platform for Financial Services. She has driven strategic marketing efforts at tech firms like IBM and Oracle, and scaled up Fintechs and professional services firms such as Kurtosys, Prytek and Delta Capita. She holds a PhD in B2B Platform Development, Fellowship and Non-Executive Board Member for the Chartered Institute of Marketing and named FMH Top 30 Most Influential Fintech Marketer in 2022.

Leonard Burger

Leonard Burger

Leo is a product marketer by day and fintech geek by night. Although he currently works in banking software he has professional experience in a multitude of industries with a particular curiosity for all things tech, data and product innovation. Do check out his 3 min product analyses written as part of the Product Burger series. He is always up for geeking out on all things fintech and (product) marketing.

Helen Owen

Helen Owen

Helen is a marketing communications leader with over 20 years’ experience supporting B2B companies ranging in size from startups to global corporations. Until recently she was the CMO at Andaria and prior to that she was leading marketing at Tribe Payments focusing on building brand awareness and data-driven, holistic marcomms campaigns.

Michelle O'Connor

Michelle O'Connor

Michelle is VP of Marketing & Communications at TaxBit and leads the brand's marketing and PR efforts, fostering an inclusive culture. She's the Expansion Chair at NYC Women in FinTech, on Crypto Connect's Board, part of WTIA's Blockchain committee, and mentors in FinTech/Blockchain marketing. In 2022, Michelle was also selected for the FMH's Top 30 Most Influential Fintech Marketers.

Jonathan Nyst

Jonathan Nyst

Jonathan is Head of Acquisition & Growth at a Southeast Asian B2B Tech company and has excelled in FinTech, Tech, and Blockchain over the past decade. He's renowned for raising over $135 million for a digital bank, driving $115 million in Cardano blockchain staking, and boosting a FinTech's revenue significantly. Known for his introverted leadership, Jonathan leverages technology for innovative brand building and effective people management.

Philippa Artus

Philippa Artus

Philippa is a proven marketing leader in the financial services and fintech sector with diverse experience. She's led marketing at global fintech leaders like Carta and helped scale fast-growing startups like the UK-based Moorwand. Recognised for her contributions, she was honored with the IQ Magazine Top 30 Under 30 Award in 2016.

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