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About us

The Fintech Marketing Hub is the first online community platform exclusively dedicated to the world of fintech marketing. 

Fintech, short for Financial Technology, is one of the hottest buzzwords that’s been dominating the finance world over the last decade. Born out of the financial crisis in 2008, fintech represents a new type of financial institutions aiming to revolutionise the traditional financial industry by means of new and disruptive technologies.

 

The industry has seen some exponential growth over the past decade with fintech investments reaching a record high of US$210 billion in 2021 and more than 26,000 startups globally.

The Fintech Marketing Hub was created in 2020 to support the growing fintech marketing community by providing a one-stop resource for the latest marketing trends and insights in the world of fintech.

 

The hub also aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise. 

In 2023, the FMH was officially registered in England as a social enterprise and a Community Interest Company with No. 15124014. 

Our mission: To help shape the fintech marketing leaders of the future. 
For all inquiries about collaborating with us, please complete the form below.
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Our partners:

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Who we are

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Ani Petrova
Founder
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Ani is an experienced fintech marketer and a passionate industry advocate. She founded the Fintech Marketing Hub as she wanted to create a platform where fintech marketers can grow, learn and shine together. Her motto is "We are at our best when we pull together!" 

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Araminta Robertson
Partner
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Araminta is a Fintech Marketing consultant who specialises in helping Fintech startups acquire customers with high quality written content. She joined the Fintech Marketing Hub to help spread the word of great marketing tactics, strategies and stories. She is a self-professed Fintech nerd and enjoys running her own podcast, blog and newsletter.

Advisers

Helen Owen
Helen Owen
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Helen is a marketing communications leader with over 20 years’ experience supporting B2B companies ranging in size from startups to global corporations. Until recently she was the CMO at Andaria and prior to that she was leading marketing at Tribe Payments focusing on building brand awareness and data-driven, holistic marcomms campaigns.

Philippa Artus
Philippa Artus
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Philippa is a proven marketing leader in the financial services and fintech sector with diverse experience. She's led marketing at global fintech leaders like Carta and helped scale fast-growing startups like the UK-based Moorwand. Recognised for her contributions, she was honored with the IQ Magazine Top 30 Under 30 Award in 2016.

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