The fintech marketing magazine

Inside the biggest fintech marketing trends of Sep–Oct 2025: Monzo, Starling, Chime, SumUp, and Pay10 launch bold campaigns, AI storytelling, and rebrands that signal where fintech creativity is heading next.

In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.

Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.

The Fintech Marketing Hub is thrilled to unveil this year’s Top 30 Most Influential Fintech Marketers — a special 5th anniversary edition spotlighting the trailblazers shaping the future of financial technology marketing, one bold campaign at a time.

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

In this interview, CMO Miranda McLean shares the motivations behind Ecommpay's recent rebrand.

Chime has unveiled a fresh new look as part of its largest rebrand to date, in partnership with agency Jones Knowles Ritchie (JKR).

This year The Fintech Marketing Hub was an official media partner of Pay360. Here's a brief recap of our experience at the event in London.

PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new CMO.