top of page

Screenshot 2023-09-13 at 21.31_edited.jpg

The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

Join 1,200+ fellow fintech marketers from brands like:

Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

May 194 min read

Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing

May 12 min read

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

Apr 154 min read

The Fintech Marketing Hub celebrates 5 years of excellence with the 2025 Top 30 Most Influential Fintech Marketers

Feb 126 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Oct 29, 20243 min read

“Ecommpay for good” - driving financial inclusivity through rebranding

Sep 24, 20242 min read

Chime's rebrand: A bold new look for the fintech disruptor

Araminta Robertson

Apr 22, 20245 min read

Fintech Marketing Hub at Pay360 2024: Recap

Feb 6, 20242 min read

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Jan 4, 20242 min read

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

Oct 3, 20235 min read

South African fintech Stitch “grows up” with a fresh brand and $25mn funding extension

Araminta Robertson

Jun 26, 20234 min read

Fintech Marketing Hub at Money2020 Europe 2023: Recap

Apr 4, 20234 min read

Top 30 Most Influential Fintech Marketers of 2023 Honour List: Out Now

Nov 25, 20224 min read

GoCardless welcomes you to a new era of payments with a new brand

Nov 2, 20223 min read

Adyen repositions brand with a new tagline

Sep 1, 20226 min read

How to run an OOH campaign: Lessons from Pleo

Jun 17, 20222 min read

CMO moves: Abba Newbery leaves Habito to join CIRCA5000 as its new CMO

Apr 7, 20224 min read

Top 30 Most Influential Fintech Marketers of 2022: Out Now

Araminta Robertson

Dec 8, 20213 min read

Survey results: Fintech marketing challenges in 2021

Oct 28, 20212 min read

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

Oct 19, 20215 min read

French fintech Libeo launches new brand identity after raising €20m in February

bottom of page