The Fintech Marketing Hub celebrates 5 years of excellence with the 2025 Top 30 Most Influential Fintech Marketers
- Ani Petrova
- Apr 15
- 4 min read
They’re bold. They’re brilliant. They’re redefining what it means to market fintech in 2025. The Fintech Marketing Hub is thrilled to unveil this year’s Top 30 Most Influential Fintech Marketers — a special 5th anniversary edition spotlighting the trailblazers shaping the future of financial technology marketing, one bold campaign at a time.
The Fintech Marketing Hub (FMH), a leading non-profit community of over 4,000 fintech marketers globally, proudly announces the release of the 5th anniversary edition of its Top 30 Most Influential Fintech Marketers of 2025.
Launched in 2021, the FMH Top 30 honour list has become the leading benchmark of excellence for marketing professionals driving impact, creativity, and strategic growth in one of the world’s most dynamic sectors. This milestone 5th edition shines a spotlight on the exceptional individuals shaping not only brand and growth agendas, but also ESG, DEI, AI innovation, and the cultural narrative of fintech.
“Five years ago, we set out to celebrate the marketers behind the scenes - those building trust, breaking barriers, and bringing fintech brands to life,” said Ani Petrova, Founder of The Fintech Marketing Hub. “Today, fintech marketing is no longer just a growth engine. It’s a strategic function, a leadership voice, and a driver of industry-wide change.”
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Curated by a panel of industry experts, including Roberto Napolitano (Innovate Finance), Katie Hayes (Ozone API), Jeremiah Glodoveza (Nium), Kathy Kmiotek (Kmiotek Advisors), and Chantal Swainston (The Heard), this year’s honourees represent the boldest voices and brightest minds navigating an increasingly complex marketing landscape.
From C-suite leaders at global platforms like Adyen, Plaid, and Rocket Mortgage, to rising stars from scale-ups such as Volt, Mesh Payments, and VGS, the 2025 cohort stands out for their ability to blend creative storytelling with commercial rigour, lead with empathy, and embrace technologies like AI and hyper-personalisation with human-centred precision.
Key themes from the 2025 report include:
Marketing as a strategic force: Honourees are aligning closely with product, revenue, and customer success, playing a central role in business and investor strategy.
Bold creativity and trusted brands: From Super Bowl ads to grassroots community-building, marketers are redefining what it means to connect, educate, and inspire.
AI, authenticity, and adaptation: Rather than resisting change, this cohort is using AI as a co-pilot, scaling personalised content while reinforcing transparency and trust.
“Fintech marketers today are mentors, change-makers, and category shapers,” added Roberto Napolitano, CMO of Innovate Finance – an official partner of the FMH’s 2025 Top 30 Most Influential Fintech Marketers. “This list is more than recognition – it’s a reflection of where the industry is heading.”
🎉 2025 Top 30 Most Influential Fintech Marketers (in alphabetical order)
Alessandro Onano – CMO, Moneyfarm
Alice Wyatt – VP Marketing, Codat
Andrea Brimmer – CMO, Ally Bank
Aviv Canaani – CRO, Datarails
Bianca Bass – CMO, Privalgo
Blayne Pereira – Head of Marketing, Tribe Payments
Brooke Day – Head of Brand and Comms, PensionBee
Charlie Gilbert – VP Marketing Comms, Volt
Christian Kunkel – CMO, Fingercheck
Colton Pond – CMO, LoanPro
Heather Mounsey – Head of Creative, Plaid
Helen Owen – VP Marketing, BR-DGE
Idan Gol – VP Marketing, MESH
James McCaffrey – Head of PR, TotallyMoney
Jennifer Marshall Sibert – Marketing Manager, VGS
Jonathan Mildenhall – CMO, Rocket Mortgage
Katarina Nordin – Senior VP Marketing, Adyen
Laura Watkins – Director Media & Marketing, 11:FS
Lauren Berkemeyer – CMO, YuLife
Mansi Chopra – Global Marketing Lead, Ant International
Molly McClure – Head of NA Marketing, intelliflo
Nadia Benaissa – Global Head of Marketing, Paymentology
Natalie O’Donnell – Head of GTM, Swift
Natalie Williams – Head of Marketing, Airwallex
Nicole Heringer – VP Brand & Comms, Enfuce Financial Services
Nikki Paul – Head of Marketing, SteelEye and Project Nemo
Raquel Soares – Head of Marketing, Edenred Payment Solutions
Rosie Guest – CMO, Apex
Shauna Biersay-Dunbar – VP Marketing, ex-Rocket, Visa & Western Union
Vineet Mehra – CMO, Chime
Download The Top 30 Most Influential Fintech Marketers 2025 Special Report
About the Fintech Marketing Hub: The Fintech Marketing Hub is the first online non-profit community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 4,000 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Fintech Marketing Slack Group, and the Fintech Marketing Mentoring Programme.
About Innovate Finance: Innovate Finance is a membership organisation that aims to be the independent voice of UK’s fintech community. Their mission is to unify the world’s largest fintech ecosystem around the common issues all businesses face and to help foster technology-led change for the betterment of society. They bring together the expertise, market access, and resources of large international corporations with the agility and technology of startups to exchange ideas and initiate change. They believe the outcome of these collaborations is the creation of better financial products and services and greater diversity, resilience and inclusiveness for our sector.
