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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

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Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Jul 29, 20205 min read

SwissBorg: Why community matters

Jun 18, 20202 min read

Coinbase: The power of referral marketing

Jun 15, 20202 min read

Yoyo Wallet: How to prove a product-market fit with a pilot project

Jun 10, 20203 min read

Finimize: Start with a community

Jun 1, 20202 min read

Atom Bank: Be relevant and personal

Jun 1, 20203 min read

PensionBee: Think outside the box

May 27, 20203 min read

Starling Bank: Be unique

May 27, 20202 min read

11:FS: Create your own media channels

May 25, 20203 min read

Monzo: Turn customers into brand advocates

May 19, 20203 min read

iZettle: Create the ultimate physical experience

May 13, 20203 min read

Ripple: Find your best partner

May 12, 20202 min read

WealthSimple: How to resonate with your target audience

May 5, 20202 min read

N26: Be bold and stand out from the crowd

Apr 27, 20203 min read

Revolut: Build the best product

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