Revolut: Build the best product

Updated: Apr 14

#HowTheyDidIt


Have you ever wondered what makes a successful fintech marketing strategy? In our "How they did it" series, we look at how some of the most successful and exciting fintechs in the world have approached marketing in their early days. Here's the story of how Revolut, one of UK's first fintech unicorns, gained 6,000 customers in just 3 months with £0 marketing budget.


Image source: finbold.com
With its bright blue and hot pink colours and original sliding pack, Revolut’s card was designed to make a statement and get people sharing.


Customer is the KING


Similar to other fintech startups, Revolut are aiming to be very transparent and open about their strategic moves and decisions. So, they are sharing a lot of company insights on their blog. This is a great marketing tactic, not only for boosting content and SEO, but also for increasing the brand’s trustworthiness and customer loyalty.


In one of their posts, Revolut are describing in much detail how they managed to get 16,000 business accounts in just 3 months with £0 marketing budget. And essentially, the secret to this enormous success is their unique product offering and customer-centric marketing