N26: Be bold and stand out from the crowd

Updated: Apr 14


Have you ever wondered what makes a successful fintech marketing strategy? In our "How they did it" series, we look at how some of the most successful and exciting fintechs in the world have approached marketing in their early days. Today's post tells the story of N26 and their #nobullshit branding campaign.

N26 challenged the status quo with their bold #nobullshit outdoor campaign.

Build a unique personality for your brand and stick to it Dull, boring, tasteless, disconnected – these are words usually associated with traditional finance marketing. Facing lower consumer confidence and increasingly stringent regulations, most financial companies still seem to be stuck in their product marketing comfort zone and speaking the same language. You can hardly differentiate a finance brand, especially in the retail banking sector, where everyone seems to be repeating the same messages over and over again: free checking, good rates, low fees, reward programmes, good service, etc. So, even those customers who are most willing to change or switch, eventually don’t.

Determined to challenge the status quo and make a real impact, N26’s team decided to make a bold move, by attempting to change the common narrative and create a unique personality for their brand with their #nobullshit campaign.