Monzo: Turn customers into brand advocates


Have you ever wondered what makes a successful fintech marketing strategy? In our "How they did it" series, we look at how some of the most successful and exciting fintechs in the world have approached marketing in their early days. Here's the go-to-market story of one of the UK’s top challenger banks, Monzo.

Monzo Golden Ticket
Image source: Monzo
Monzo introduced a referral scheme and waiting list for their launch to create a sense of urgency and exclusivity.

Get the buzz going around your existing network

With significant experience in the UK tech start-up economy and a well-established network, Monzo’s founder Tom Bloomfield and his partners were well-positioned to get the buzz going around the community, even before their product was actually finalised.

So, they started off with simply distributing pre-paid debit cards to a number of influencers and tech enthusiasts, which combined with the strength of their product secured them their

first word-of-mouth referrals.

Use referrals and word of mouth as a way to build a community