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Latest stories


Attribution is Broken: How Runa Measures What Actually Matters
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
3 days ago2 min read
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Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing
In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.
Ani Petrova
May 194 min read
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CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push
Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.
Ani Petrova
May 12 min read
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Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
May 13 min read
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How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert
In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.
Araminta Robertson
Apr 309 min read
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Inside the Strategy that Makes Trulioo a Trusted Expert - Dawn Crew, Chief Marketing Officer, Trulioo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Apr 302 min read
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