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Latest stories


How Fintech Companies do Content: Galileo's Enterprise-Focused Content
How to create B2B fintech content that actually moves enterprise deals forward.
At Galileo, they don’t treat content as a nice-to-have asset. It’s the engine behind buyer education, sales enablement, and brand credibility. Their approach? Answer every question before a prospect ever speaks to sales.
rose3063
Jun 2710 min read
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What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers - Scott Henderson & Rosa Alfonso-McGoldrick, Marketing Leaders, Galileo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Jun 242 min read
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Attribution is Broken: How Runa Measures What Actually Matters
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
May 282 min read
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Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing
In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.
Ani Petrova
May 194 min read
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CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push
Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.
Ani Petrova
May 12 min read
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Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
May 13 min read
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