Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Ani Petrova
7 days ago
3 min read

Insignis has unveiled a striking new brand identity and campaign, shaking up financial marketing norms, complete with a spiked chair and a bold new message for savers. By dropping “Cash” from its name and embracing high-impact storytelling, the platform is signalling broader ambitions and a sharper, more emotionally resonant voice.

"Don’t sit on it. Insignis it."

That’s the bold call to action that will be reverberating across London’s streets and leading financial publications in the coming months, as Insignis unveils its first major rebrand and multi-channel campaign. And it’s anything but business as usual.

At the heart of the campaign? The world’s most dangerous chair.

Yes, really.

Part sculpture, part metaphor, this spiked, serpentine seat is a visceral warning to savers: inaction has a cost. In today’s interest rate environment, “sitting on your cash” isn’t just unwise, it’s actively risky. It’s a message many providers might shy away from. But Insignis, known for its intelligent cash platform, is stepping forward with creative conviction.

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What's Insignis rebrand all about

With the campaign, Insignis also drops the “Cash” from its name - a subtle yet significant signal of a broader ambition. This is “a bold new chapter” for the company, one that better reflects its evolution beyond a singular product to a platform of solutions for wealth diversification and returns optimisation.

From The Economist to The Spectator, Financial Times to central London’s out-of-home takeovers, the Insignis rebrand will be hard to miss - and that’s the point. In a category where conservatism is often confused with credibility, the UK fintech is choosing visibility, clarity, and just a hint of provocation.

IRL meets brand activation

As per the company's post on LinkedIn, the campaign officially came to life at an exclusive gathering at Shoreditch House - a stylish, invitation-only event that marked the debut of the infamous “Predator Chair” in real life. The room was packed with Insignis clients, partners and collaborators who were not only ready to engage with the concept, but to literally take a seat on the chair itself.

The event generated excitement both online and offline, with guests sharing their own #DangerousChair moments on social media, transforming the launch party into more than just an event, but a statement of intent.

Insignis rebranding launch in London — Source: Insignis LinkedIn

Creative that connects and challenges

Developed in collaboration with creative agency Uncharted and brought to life by a cross-functional team, the campaign leans into high-concept storytelling and design. It breaks away from financial marketing’s typically conservative aesthetic, introducing a more emotionally resonant tone of voice and a visually distinctive identity.

Lead Designer Halil Atasever described the design direction as a balance of trust and emotion, drawing on Art Deco influences and modern luxury to reflect Insignis’ premium client base and progressive mindset. “Communicating trust doesn't mean being bland,” he shared.

A culture-first brand move

Insiders speak of the rebrand as more than a facelift - it’s a cultural moment. Lucy O’Boyle, Head of Content, credits the success to the alignment and belief across teams: “Doing something different in financial services where advertising and branding have traditionally been played 'safe' takes guts. Months in the making, we've created something that makes clients feel like members of an exclusive club and highlights the dangers of sitting on cash.”

That ethos carried through every part of the project, from creative development to compliance. The result is a unified brand that not only looks sharper but feels more confident, more human, and more ready for the future of wealth management.

So what’s next for Insignis?

With this campaign, Insignis has issued a challenge not just to savers but to the fintech marketing industry at large: be braver, be clearer, and don’t underestimate the power of creativity in building trust.

As platforms like Insignis expand their value proposition and aim to resonate with discerning, high-net-worth clients, brand-led storytelling might be the smartest investment of all.

Or, as they put it… don’t sit on it.