THE FINTECH AI SEARCH COURSE
Make your fintech brand the answer AI gives
Your next customer might not search Google. They might ask ChatGPT which fintech provider to choose.
Will your brand make the shortlist?
Learn how to improve your visibility across AI-powered search, including ChatGPT, Claude and Perplexity, with a practical, self-paced AI Search Optimization course built for fintech marketers.
From understanding Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to building content AI can find, understand and cite, this course helps you turn a new marketing challenge into a repeatable strategy.
7 PRACTICAL MODULES | SELF-PACED | EXCEL PLAYBOOK INCLUDED | ONLY $49
Join fellow fintech marketers from brands like:
THE FINTECH DISCOVERY SHIFT
Your buyers are asking AI. Is your fintech brand part of the answer?
Imagine a prospect asking ChatGPT:
"What are the best payment orchestration platforms for enterprise businesses?"
"Which banking-as-a-service providers should we compare?"
"What are the leading fraud prevention solutions for fintechs?"
"Which fintech infrastructure providers work with European banks?"
AI assistants can now help buyers research, compare and shortlist financial technology providers... sometimes before they ever visit a vendor's website. This changes the discovery game.
Ranking on Google matters. But being understood, mentioned and recommended by AI matters too.
And the problem? Most fintech marketing teams don't have a clear way to understand where they appear in AI-generated answers, why competitors are mentioned instead or what to do about it.
The FMH Fintech AI Search Course gives you a practical starting point.
No jargon-heavy theory. No chasing every new AI trend. Just a structured method to research the right questions, evaluate your visibility, build useful content and measure progress.
WHAT YOU'LL LEARN
Four real outputs. Not just another course completed
1
Your buyer-prompt library
Know what questions to investigate.
Build an organised database of commercially relevant prompts that reflect how potential customers might research your fintech category, compare solutions and evaluate providers.
3
Your AI-ready content asset
Build something worth referencing.
Create and publish a practical Demand-Prompt Asset designed to address a relevant buyer question with clear, credible and useful information.
2
Your AI visibility baseline
Find out where your brand stands.
Create a scored snapshot of how your fintech brand appears across selected AI assistants, which competitors get mentioned and where the gaps are.
4
Your measurement loop
Turn a one-off exercise into an ongoing strategy.
Set up a repeatable process to monitor brand mentions, citations and competitive visibility, then use those findings to improve your approach.
The goal: leave with a working AI search process and not another folder of course notes.
THE FULL CURRICULUM
00 — Introduction
Get familiar with the course, the method and the Fintech AI Search Playbook you'll use throughout.
01 — The mindset shift
Understand how AI-powered discovery is changing search and how traditional SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) fit together.
02 — Build your prompt universe
Move beyond keyword lists. Identify and organise the questions that could influence how buyers discover, compare and select fintech providers.
03 — Map the AI answer landscape
Explore how your brand and competitors appear in AI-generated answers. Establish your starting point and identify opportunities.
04 — Write an LLM/GPT article
Learn to develop a focused, evidence-led article that answers a specific buyer question clearly and is structured for AI-assisted discovery.
05 — Clusters & surround sound
Explore how connected content, relevant industry mentions and a consistent presence across channels can reinforce your brand's authority.
06 — The expert-evidence engine
Turn real expertise, original insights and credible supporting evidence into content that helps buyers (and the systems informing their research) understand your value.
07 — Measure & run the flywheel
Create a repeatable routine for tracking AI visibility, learning from changes and prioritising the next improvements.
⭐ — Capstone: Ship your first Demand-Prompt Asset
Bring everything together. Choose a commercially relevant fintech buyer question, create your asset and put your measurement process into action.
Build for fintech
Your market is specialised. Your AI search strategy should be too.
Fintech products are rarely straightforward purchases. Buyers need to understand integrations, technical capabilities, trust, suitability and the differences between competing providers.
Generic marketing advice often overlooks that complexity.
This course puts the focus on fintech product discovery and the questions that matter when customers research solutions in payments, banking technology, lending, financial infrastructure and related sectors.
FOR FINTECH MARKETERS DOING THE WORK
Brand-side fintech marketers
Understand how your company shows up in AI search and build a practical approach to improving discoverability.
Agency and fractional marketers
Develop a structured AI visibility research and content workflow you can apply to fintech client accounts.
Marketing leads and strategists
Learn how to explain AI search visibility internally, identify opportunities and build a measurable plan.
You don't need to become a technical SEO specialist. You need to know what to look for, what to create and how to measure whether you're making progress.
Enrol today
Invest $49 in understanding your fintech brand's AI visibility.
Get access to the complete Fintech AI Search Course and the accompanying Excel Playbook.
One-time payment
$49
Pay once
Full course access, seven modules, capstone and workbook included.
Pay in two instalments
$25 / month
For 2 months · $50 total
The same full course access and included workbook, split into two monthly payments.
THE FMH APPROACH
Less theory. More doing.
This isn't a course about becoming an AI engineer, mastering complicated algorithms or finding a magic trick that guarantees a mention in ChatGPT.
It's about understanding what marketers can influence and turning that understanding into useful work.
Learn at your own pace. Complete the lessons when it suits you, with a clear step-by-step progression.
Apply it to your own brand. Use questions, competitors and examples relevant to the fintech market you're working in.
Build as you learn. Use the included workbook to work towards tangible outputs throughout the programme.
Keep improving. Leave with a method you can revisit as AI-powered search and your competitive landscape change.
INCLUDED WITH ENROLMENT
Meet your Fintech AI Search Playbook
One workbook. Every step mapped out. Turn learning into action with a practical Excel workbook to map buyer prompts, score AI brand visibility, track competitors, build your Demand-Prompt Asset and prioritise improvements. Your AI search strategy, built as you learn and yours to keep.
FAQ
READY TO START?
Your buyers are already asking AI. Be part of the answer
Don't leave your fintech brand's AI visibility to guesswork. Learn how to research the right prompts, assess your competitive position, create content that gets noticed and measure progress through seven modules, four practical outputs and one repeatable method.