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Top 30 Most Influential Fintech Marketers of 2022: Out Now

The Fintech Marketing Hub has released its annual list of The Top 30 Most Influential Fintech Marketers featuring some of the world’s most prominent and inspiring fintech marketing practitioners from leading global brands like Monzo, Starling Bank, Coinbase, Intuit, eToro, Mastercard, Tink and Square.

FMH Top 30 Most Influential Fintech Marketers of 2022

The 2,500+ digital fintech marketing community, The Fintech Marketing Hub, has revealed its annual list of the 2022 Top 30 Most Influential Fintech Marketers. Now in its 2nd edition, the list shines a spotlight on 30 of the most prominent and inspiring fintech marketers out there. By doing this, it aims to increase awareness about the role of marketing in the fast-growing fintech sector and encourage more young and talented marketers to enter the space.

The 30 honourees have been selected based on the degree of their influence and achievements over the past year by a stellar panel of judges including last year’s finalists and fintech marketing experts:

Alex Green, CMO at VC Innovations

Alex Latham, CMO and co-founder at Chip

Irina Chuchkina, CMO at Thunes

Laurel Wolfe, VP of Marketing at Mambu

Luke Richardson, Brand & Comms Director at Pleo


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This year’s listing campaign is supported by the leading UK fintech marketing agency, VC Innovations – the architects of the global fintech community, Fintech Talents. Commenting on the release, VC Innovation’s CMO, Alexandra Green, said:

"Through community building and initiatives like the "Top 30 Most Influential Fintech Marketers" annual listing, we all have the opportunity to not only celebrate the successes of fintech marketers but also highlight how exciting, rewarding, and creative the role of fintech marketing can be. Combining this with working at some of the most ambitious, agile, and fast-growing businesses at the cutting edge of innovation and digital transformation, it really is an exciting time to be a fintech marketer. This is critical and never more so than now when attracting highly-skilled, marketing talent to the sector is proving an immense challenge.”

Ani Petrova, founder of The Fintech Marketing Hub, further added:

“We’re extremely happy and proud to be able to recognise some of the most inspiring and outstanding marketing champions within the growing fintech sector for the 2nd year. This year, we received over 200 nominations which is a true testament to the mission of our initiative and our efforts in highlighting the importance of marketing for the ongoing success of the industry. Congratulations to all honourees and we can’t wait to see what they have in store for the rest of 2022.”

The FMH Top 30 Most Influential Fintech Marketers of 2022 are:

Alberto Gerin, CMO, modefinance

Amélie Arras, Marketing Director, Zumo

Bob Armour, CMO, M1 Finance

Brad Michelson, Head of US Marketing, eToro

Casper Rouchmann, Head of Marketing, United Fintech

Chad Arroyo, Head of North America, Mastercard Labs as a Service

Christophe Langlois, Global Head of Marketing, Finastra

Ingrid Anusic, Marketing Director, Moneyhub

Irina Nicoleta Scarlat, CGO, Bitpanda

Jason Huan, CMO, Endowus

Jonathan Nyst, CMO, Monizze

Karine Coutinho, VP of Marketing and Brand Communications, Lemonway

Kate Rouch, CMO, Coinbase

Lara Hood Balazs, CMO, Intuit

Leeya Hendricks, CMO, Delta Capita

Mai Fenton, CMO, Superscript

Mariette Ferreira, Marketing Director, 11:FS

Mary Anne Keegan, CMO, BillGO

Melanie Gabriel, Co-Founder & CMO, Yokoy Group AG

Michelle O'Connor, Vice President of Marketing and Communications, TaxBit

Polly Gilbert, Marketing Director, Tembo

Rachel Hamilton, CMO, Greenlight

Rachel Kerrone, Brand & Marketing Director, Starling Bank

Richard Cook, Social Media Manager, Monzo

Shameer Sachdev, Founder & MD, Growth Gorilla

Signe Julie Valeur Bodholdt, CMO, Lunar

Smita Gupta, CMO, Tradeshift

Sylwia Lindén, VP Marketing, Tink

Tia Cummings-Hopkins, SVP Marketing, Square

Travers Clarke-Walker, CMO, Thought Machine


For the honourees’ complete profiles and some exclusive thought leadership, download the FMH's special Top 30 Most Influential Fintech Marketers 2022 report here.


About the Fintech Marketing Hub:

The Fintech Marketing Hub is the first online community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 2,500 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Market Like a Fintech Podcast and The Fintech Marketing Slack Group.

About VC Innovations:

VC Innovations are a full stack marketing services, digital media and events agency dedicated to innovation industries. They are the architects of the leading tech communities, Future Identity and Fintech Talents. VC Innovations specialise in technology macro trends and the way in which industries are evolving as a response with a particular focus on financial services, digital identity, climate tech and any industry experiencing digital transformation.

The Fintech Marketing Slack



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