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Join date: Jul 2, 2020
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Jul 17, 2026 ∙ 5 min
Fintech marketing in early summer 2026: when the logos get simpler, and the campaigns get braver
A quiet stretch for CMO hires but a loud one for craft — fintech rebrands chase clarity across borders while Coinbase and BCP Peru walk off with Cannes Lions gold.
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Mar 2, 2026 ∙ 5 min
Fintech marketing in early 2026: The industry is growing up and it shows
Explore how fintech marketing is maturing in 2026, from strategic rebrands and product-driven campaigns to Super Bowl confidence and CMO appointments signalling long-term thinking.
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Mar 2, 2025 ∙ 5 min
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
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