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Top 30 Most Influential Fintech Marketers of 2023 Honour List: Out Now

The Fintech Marketing Hub has released its Top 30 Most Influential Fintech Marketers of 2023 honour list featuring some of the world’s most prominent and inspiring fintech marketing practitioners from leading global brands like Xero, Pleo, Viva Wallet, Nymbus, Tidio, Zumo and Adyen.

FMH Top 30 Most Influential Fintech Marketers of 2022

The 3,000+ digital fintech marketing community, The Fintech Marketing Hub, has revealed its annual list of the 2023 Top 30 Most Influential Fintech Marketers. Now in its 3rd edition, the list shines a spotlight on 30 of the most prominent and inspiring fintech marketers out there. By doing this, it aims to increase awareness about the role of marketing in the fast-growing fintech sector and encourage more young and talented marketers to enter the space.

The 30 honourees have been selected based on the degree of their influence and achievements over the past year by a stellar panel of judges including last year’s finalists and fintech marketing experts:

Andrea Linehan, CMO at Zai / CurrencyFair

Christophe Langlois, Head of Fintech Marketing at Finastra

Jasper Martens, CMO at PensionBee

Michelle O'Connor, VP of Marketing at TaxBit

Tia Cummings-Hopkins, SVP of Marketing at Square


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This year’s listing campaign is supported by Barclays Bank’s fintech accelerator, Rise – a global community of the world's top innovators working together to create the future of financial services.

Commenting on the release, Rise’s Head of Partnerships Anastasiya Kizima, said:

"Partnering with Fintech Marketing Hub not only allows us to bring forward the top professionals within the field, but to also shine a spotlight on the critical responsibilities and the varied field that marketing is within the Fintech space. We are absolutely thrilled to celebrate the individuals who have worked tirelessly to communicate their companies’ missions and shout from the rooftops about this exciting field. Congratulations to all who have been nominated for this prestigious award!”

Ani Petrova, founder of The Fintech Marketing Hub, further added:

“In these turbulent economic times, recognising and nurturing marketing talent in fintech is more crucial than ever. Exceptional marketers possess the ability to adapt, innovate, and drive growth, helping fintech companies navigate challenges and emerge stronger, contributing to the overall stability and resilience of the global economy. We’re extremely proud and happy to be able to do this once again with the 3rd edition of our Top 30 Most Influential Fintech Marketers honour listing. Massive thanks to our partners at Rise by Barclays for backing the initiative and congratulations to all honourees. We can’t wait to see what they have in store for the rest of 2023.”

The FMH Top 30 Most Influential Fintech Marketers of 2023 are:

Alex Ford, CMO & Co-founder at Claro Money

Alexandra Boyle, CMO at Symphony

Allison Netzer, CMO at Nymbus

Amélie Arras, Marketing Director at Zumo

Betsy Samuel, CMO at GPS

Christina Walls, CMO at intelliflo

Courteney Way, Senior Product Marketing Manager at Tide

Fernando Amaral, CMO at Rydoo

Gemma Young, CGO at Techpassport

Ilias Tsatalmpasidis, Head of Growth Marketing at Superscript

James Keating, CMO at Pleo

James Bridgman, Head of Marketing at Pollinate International

Jessica Lyn Zall, CMO at Percent

John Coldicutt, Marketing Director at Xero

Karl Garberg, CMO at Yabie

Katarina Nordin, Head of Global Marketing at Adyen

Laure Boutron, CMO at Treezor

Lucy Heavens, VP of Marketing at Hokodo

Martin Best, Brand & Media Director at Near

Mia Iwama Hastings, Marketing Director at Minna Technologies

Miranda McLean, CCO at Banking Circle

Nicolas Pinto, Marketing Manager at Skaleet

Niki Sotiropoulou, CMO at Viva Wallet

Nim Haas, VP of Global Marketing at Pannovate

Nora Duggan, ex-CMO at Taxback International

Polly Gilbert, CMO at Tembo

Sam Shrager, Marketing & Comms Director at BCB Group

Sangeetha Narasimhan, ex-Director of Global Acquisition at Mambu

Tom Romanski, Brand & Comms at Codebase Technologies

Yoann Pavy, CMO at Nude


For the honourees’ complete profiles and some exclusive thought leadership, download the FMH's special Top 30 Most Influential Fintech Marketers 2023 report here.


About the Fintech Marketing Hub: The Fintech Marketing Hub is the first online community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 2,500 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Market Like a Fintech Podcast and The Fintech Marketing Slack Group.

About Rise by Barclays: Rise, created by Barclays, is a global community of the world’s top innovators working together to create the future of financial services. With a diverse network of FinTech talent, a world-leading accelerator programme and workspaces based in the main FinTech hubs of the world, Rise is an exclusive place for FinTech companies to connect, create and scale together with Barclays.

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