In its 3rd edition now, the Top 30 Most Influential Fintech Marketers honour listing aims to recognise the faces behind the fintech sector's success and increase awareness about the critical role of marketing. In this way, we also hope to encourage more young and talented marketers to enter the sector.
The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.
"We’re delighted to partner with the Fintech Marketing Hub and its community of fintech marketers to highlight the great work and achievements being made in this space."
- Anastasiya Kizima, Head of Global Ecosystem Partnerships | Rise by Barclays
The complete list
Snr Product Marketing Manager | Tide
Courteney joined Tide after its acquisition of Funding Options, where she was Marketing Director. With a decade of experience, she excels in designing and executing marketing strategies, launching new products, and establishing brand leadership, earning a spot on the IF 2022 Women in Fintech Powerlist.
CMO | Pleo
James is the CMO of fintech unicorn Pleo, Europe's leading business spend management solution. With over 20 years of experience in tech marketing, James worked for some of the world's leading blue-chip and hyper-growth companies including; Microsoft, Oracle, Cognizant and Dropbox.
Director Brand & Media | Near Foundation
Prominent fintech leader and thought leader, Martin has worked with global FMCG brands like Reebok, Nokia, and Carlsberg before entering fintech in 2016 with WorldRemit. He has been CMO of Wirex for 3 years and will lead Brand and Media for the NEAR Foundation from April 2023.
CCO | Banking Circle
Miranda has over two decades of experience in financial services marketing and helped establish Banking Circle as a leader in the sector. She is a prominent influencer in payments and serves on the Executive Board of the European Women Payments Network, advocating for diversity and equality.
CMO | Viva Wallet
Niki Sotiropoulou is the Group CMO at Viva Wallet, a leading European Neobank. With over 17 years of experience in marketing and branding, she leads the company's marketing strategy, brand positioning, and performance marketing, as the company expanded its reach across Europe.
ex-CMO | TaxBack International
Nora Duggan joined Taxback International as VP of Revenue Operations in 2020 and became CMO in 2021, transforming the marketing function to a digital platform. Passionate about innovation, she also enjoys skills-based volunteering and serves on NGO boards in her spare time.
Head of PR & Marketing | BCB Group
Sam Shrager leads PR and Marketing at BCB Group, positioning the company as an industry leader in the competitive crypto space. Sam is a renowned fintech and crypto influencer, and B2B thought leader. She was included in Wirex's Rising Women in Crypto Powerlist.
CMO | intelliflo
As CMO at intelliflo, Christina leads global branding, marketing, communications, and DEI strategies. She successfully managed the global brand launch, unifying five Invesco-owned digital wealth companies under intelliflo and driving revenue through a new global marketing function.
Mia Iwama Hastings
Marketing Director | Minna Technologies
Published author, Mia Hastings is Marketing Director at Minna Technologies. Previously, she led marketing strategy for the British Private Equity & Venture Capital Association and managed fintech initiatives for trade missions with Boris Johnson and Sadiq Khan, and brands like Symphony and Sonovate.
ex-Global Acquisition Marketing | Mambu
Sangeetha is an experienced marketing leader with a history of scaling SaaS-based businesses and driving revenue growth, having worked with global tech giants and fintechs like HP and Mambu. A passionate advocate of high-intent marketing, she is a renowned B2B fintech marketing thought leader.
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