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Top 30

Most Influential Fintech Marketers

An annual list of 30 of the most influential

marketers in the fintech sector

In partnership with:


In its 3rd edition now, the Top 30 Most Influential Fintech Marketers honour listing aims to recognise the faces behind the fintech sector's success and increase awareness about the critical role of marketing. In this way, we also hope to encourage more young and talented marketers to enter the sector.

The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.

"We’re delighted to partner with the Fintech Marketing Hub and its community of fintech marketers to highlight the great work and achievements being made in this space."
- Anastasiya Kizima, Head of Global Ecosystem Partnerships | Rise by Barclays

For the complete list and some exclusive insights and opinions from the top 30 most influential fintech marketers of 2023, download the full report below: 


Jasper Martens
CMO | PensionBee
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Tia Cummings-Hopkins
SVP | Square
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Andrea Linehan
CMO | Zai & CurrencyFair
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Michelle O'Connor
VP | TaxBit
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Christophe Langlois
Head | Finastra
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The complete list

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Alex Ford
CMO & Co-founder | Claro Money

Alex is a CMO and co-founder of UK fintech Claro Money. A former eCommerce veteran turned FinTech, he's passionate about building value-driven brands.  

  • LinkedIn
Allison Netzer
CMO | Nymbus

Allison is the Chief Marketing and Strategy Officer at Nymbus, a leading US fintech. She's also the author of the best-seller "Think Like a Brand, Not a Bank" and has been recognised as one of Top 25 Female Leaders in Fintech. 

  • LinkedIn
Betsy Samuel
CMO | Global Processing Services (GPS)

Betsy Samuel is the CMO of GPS where she oversees marketing strategy and client growth programs across various channels. Renowned payments and digital banking expert, she is passionate about diversity and inclusion. 

  • LinkedIn
Courteney Way
Snr Product Marketing Manager | Tide

Courteney joined Tide after its acquisition of Funding Options, where she was Marketing Director. With a decade of experience, she excels in designing and executing marketing strategies, launching new products, and establishing brand leadership, earning a spot on the IF 2022 Women in Fintech Powerlist.

  • LinkedIn
Gemma Young
Chief Growth Officer | TechPassport

Gemma, founder of the award-winning Women of FinTech community, has 19 years of experience in fintech. As CGO for TechPassport, she focuses on scale and growth, leveraging her expertise in helping the company expand into new territories. 

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  • LinkedIn
James Keating
CMO | Pleo

James is the CMO of fintech unicorn Pleo, Europe's leading business spend management solution. With over 20 years of experience in tech marketing, James worked for some of the world's leading blue-chip and hyper-growth companies including; Microsoft, Oracle, Cognizant and Dropbox.

  • LinkedIn
Jessica Lyn Zall
CMO | Percent

Jessica is the CMO of Percent. Previously, she was Global Head of Marketing and Communications at Capitolis.

  • LinkedIn
Karl Garberg
CMO | Yabie

Karl is the CMO of Yabie, a Swedish fintech and payments company. Before this, he was CMO at the fintech company Safello, the biggest crypto exchange in the Nordics and worked for payments leader iZettle. 

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Laure Boutron
Marketing & Comms Director | Treezor

Laure Boutron is a fintech marketing leader with over 17 years of experience in B2B, B2B2C, and international environments. Currently, Laure is the Global Marketing & Communication Director at Treezor. 

  • LinkedIn
Martin Best
Director Brand & Media | Near Foundation

Prominent fintech leader and thought leader, Martin has worked with global FMCG brands like Reebok, Nokia, and Carlsberg before entering fintech in 2016 with WorldRemit. He has been CMO of Wirex for 3 years and will lead Brand and Media for the NEAR Foundation from April 2023.

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Miranda McLean
CCO | Banking Circle 

Miranda has over two decades of experience in financial services marketing and helped establish Banking Circle as a leader in the sector. She is a prominent influencer in payments and serves on the Executive Board of the European Women Payments Network, advocating for diversity and equality.

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Niki Sotiropoulou
CMO | Viva Wallet

Niki Sotiropoulou is the Group CMO at Viva Wallet, a leading European Neobank. With over 17 years of experience in marketing and branding, she leads the company's marketing strategy, brand positioning, and performance marketing, as the company expanded its reach across Europe.

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Nora Duggan
ex-CMO | TaxBack International

Nora Duggan joined Taxback International as VP of Revenue Operations in 2020 and became CMO in 2021, transforming the marketing function to a digital platform. Passionate about innovation, she also enjoys skills-based volunteering and serves on NGO boards in her spare time.

  • LinkedIn
Sam Shrager
Head of PR & Marketing | BCB Group 

Sam Shrager leads PR and Marketing at BCB Group, positioning the company as an industry leader in the competitive crypto space. Sam is a renowned fintech and crypto influencer, and B2B thought leader. She was included in Wirex's Rising Women in Crypto Powerlist.

  • LinkedIn
Tom Romanski
Brand & Comms Lead | Codebase

Tom Romanski leads global brand and communication strategies at Codebase Technologies. Having held senior positions in top agencies, he has deep fintech expertise and has mentored startups through Flat6Labs and The 30 Minute University of Planning.

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Alexandra Boyle
CMO | Symphony

Alexandra is the CMO of Symphony. Recognised as Top 25 Women Leader in Financial Technology, she's a passionate supporter of women's representation in tech.

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Amélie Arras
Marketing Director | Zumo

Amélie's made the FMH top 30 list for the 2nd year in a row and has won various other honours and awards, including ‘Rising Star’ at the UK FinTech Awards, Management Today’s 35 Women Under 35, and The Fintech Times’ ‘Women in Crypto’ power list.

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Christina Walls
CMO | intelliflo

As CMO at intelliflo, Christina leads global branding, marketing, communications, and DEI strategies. She successfully managed the global brand launch, unifying five Invesco-owned digital wealth companies under intelliflo and driving revenue through a new global marketing function.

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Fernando Amaral
CMO | Rydoo

Fernando, a computer science engineer and marketer with 20+ years of experience, is the CMO of fintech Rydoo, focusing on high growth. An avid B2B leader, he regularly shares insights on demand generation and growth in the media.

  • LinkedIn
Ilias Tsatalmpasidis
Head of Growth Marketing | Superscript

lias is Head of Growth at B2B insurtech Superscript where he focuses on customer acquisition, retention, upselling, and cross-selling. He regularly shares his expertise at events and was named in the RMA Ones to Watch 2023.

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  • LinkedIn
James Bridgman
Head of Global Marketing | Pollinate

James heads up marketing for B2B banking fintech Pollinate. He's been recognised as one of the top B2B marketers in 2022 and UK Financial Marketer of the Year in 2023.

  • LinkedIn
John Coldicutt
Marketing Director | Xero

John has been navigating marketing for accountancy leader Xero since early 2020. In 2022, he was recognised by Marketing Week as one of the Top 10 Marketers in Financial Services.

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Katarina Nordin
Global Head of Marketing | Adyen

Katarina heads up the marketing function at Adyen, the fintech platform behind the world’s leading companies. She's an international marketing leader with professional experience from the UK, the Nordics & Baltics, Germany and The Netherlands.

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Lucy Heavens
VP Marketing | Hokodo

Lucy Heavens, with over 20 years in fintech, leads global marketing at Hokodo and has held senior positions at companies like IBM and Fiserv. Recognised for her thought leadership, Lucy co-founded RegTech Women, which promotes diversity in the sector.

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Mia Iwama Hastings
Marketing Director | Minna Technologies

Published author, Mia Hastings is Marketing Director at Minna Technologies. Previously, she led marketing strategy for the British Private Equity & Venture Capital Association and managed fintech initiatives for trade missions with Boris Johnson and Sadiq Khan, and brands like Symphony and Sonovate.

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Nicolas Pinto
Head of Marketing | Skaleet

Nicolas is the Head of Marketing at Skaleet. He is recognised by Onalytica as a top influencer on fintech topics like banking infrastructure, Core Banking, Open Banking, Embedded Finance, and Payments.

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Nim Haas
Global VP Marketing | Pannovate

Nim has over 20 years of experience in fintech marketing. Recognised as a top innovator and listed in various powerlists, she serves as a business mentor, board member, and awards judge for various organisations and events in the industry.

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Polly Gilbert
CMO | Tembo

In 2022, Polly was promoted to CMO whilst Tembo was recognised as the UK’s Best Mortgage Broker at the British Bank Awards. She's made the FMH top 30 honour listing for two consecutive years and is recognised as a leading expert in the UK's mortgage market. 

  • LinkedIn
Sangeetha N.
ex-Global Acquisition Marketing | Mambu

Sangeetha is an experienced marketing leader with a history of scaling SaaS-based businesses and driving revenue growth, having worked with global tech giants and fintechs like HP and Mambu. A passionate advocate of high-intent marketing, she is a renowned B2B fintech marketing thought leader.

  • LinkedIn
Yoann Pavy
CMO | Nude

Yoann is the CMO of the UK-based fintech app Nude. In his spare time, he advises tech start-ups, mentors young marketers, and speaks at events and podcasts about growth and branding.

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