What’s on the minds of fintech CMOs in today’s fast-paced and challenging world? Find out in our “CMO talk” series featuring some of the most influential and inspiring leaders in the industry. Subscribe to the Fintech Marketing Monthly Digest here so you don’t miss any of our future stories.
"I hope we start to see more fintech brands acting like consumer lifestyle brands and connect emotionally with customers. I am all about blending the old with the new when it comes to marketing."
In today's edition of our #CMOTalk series, we chat with Amabel Polglase, the Chief Marketing Officer (CMO) of Zilch. Zilch, founded in 2018, is a London-based Buy Now, Pay Later (BNPL) fintech company that allows customers to purchase products by paying a 25% upfront fee and then split the subsequential payments over a six-week period - with Zero interests, Zero hidden fees, and Zero surprises. In just over a year, Zilch has managed to gain over 1 million customers and become Europe’s fastest ever double "unicorn", with a valuation of $2bn.
Amabel joined Zilch at the beginning of this year and she's been instrumental in the company's scaling journey in the last few months - since her joining, customer sign-ups have grown 40% month on month.