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Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily


Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.

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In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.


Useful links:

Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/

Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack


This episode was produced by Orama - a video and podcast studio for B2B Brands: 


Key topics include:

  1. What data-driven marketing looks like at Yapily

  2. How Yapily makes Google ads work so well

  3. Why consistency across channels is so important


Timestamps:

0:00 Introduction and Welcome

01:36 Yapily's Marketing Success 

05:05 Insights on Marketing Evolution

11:20 Consistency in Multi-Channel Marketing

14:53 Paid Ads and Performance Marketing

20:26 Common Pitfalls in FinTech Marketing

24:24 Impact and ROI of Paid Ads

35:08 Future Focus for Yapily

38:27 Adapting to AI and Market Changes

40:37 Conclusion and Final Thoughts


About Araminta Robertson:

Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.


About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.



If you like the show, make sure you subscribe on the platform of your choice and share it with your fellow marketers.


And if you can let us know what you think about it in a review, that would also be awesome and highly appreciated!


The Fintech Marketing Slack Group





 
 
 
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