

The FMH Signal: Payhawk's AI hotel booking stunt, broken down
Payhawk's AI agent booked a suite for two All-In hosts who doubted it could. What the receipt proves and the two bigger claims it doesn't. Read all about Payhawk's latest AI hotel booking stunt in this FMH Signal edition.


The FMH Signal: Chip's rebrand and the AI behind its creative
Chip repositioned as a wealth brand and its CMO described overnight AI agents making the creative. What that means for regulated marketing teams.


Fintech marketing in early summer 2026: when the logos get simpler, and the campaigns get braver
A quiet stretch for CMO hires but a loud one for craft — fintech rebrands chase clarity across borders while Coinbase and BCP Peru walk off with Cannes Lions gold.






























