The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more.
In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders helping shape the future of financial technology with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success.
Now in its 4th edition, the accolade serves not only to recognise individual achievements but also to underscore the critical role marketing plays in the fintech sector's rapid growth and transformation. This year’s honourees represent a diverse range of global brands, each bringing unique approaches to tackling the industry’s most pressing challenges and capitalising on its abundant opportunities.
The 30 honourees have been selected based on the degree of their influence and achievements over the past year by a stellar panel of judges including last year’s finalists and fintech marketing experts:
Alex Green, ex-CMO and co-founder of Claro Wellbeing
Gemma Livermore, Founder of Women of Fintech
Jason Huan, CMO of Endowus
Jessica Zall, ex-CMO of Percent
Polly Gilbert, CMO of Tembo
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Key sector trends recognised by the 2024 top fintech marketers
This year, the FMH’s Top 30 Fintech Marketers have identified the following four key trends that they believe will be navigating marketing efforts in the sector:
Personalisation at scale: The advent of AI and machine learning technologies is enabling marketers to deliver unprecedented levels of personalization, enhancing customer engagement and loyalty.
Trust and transparency: In an era of increasing scrutiny, fintech marketers are emphasizing trust and transparency, particularly in how data is utilized and protected.
Collaborative ecosystems: Recognizing the power of collaboration, fintech marketers are fostering stronger ecosystems, partnering with multiple stakeholders to drive innovation and expand market reach.
Regulatory acumen: Navigating the complex regulatory landscape with agility and foresight is becoming a critical competency for fintech marketers, as compliance becomes a key component of strategic planning and execution.
Acknowledgments
The FMH’s 2024 Top 30 campaign is proudly supported by Innovate Finance, the leading independent industry body for UK FinTech supporting the next generation of technology-led innovators.
Commenting on the release, Innovate Finance’s Head of Marketing Roberto Napolitano, said:
"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together. Congratulations to all the nominees for their remarkable contributions to the ever evolving FinTech sector.”
Ani Petrova, founder of The Fintech Marketing Hub, further added:
“In a landscape as dynamic and competitive as fintech, the role of marketing transcends conventional boundaries. This year's Top 30 Most Influential Fintech Marketers are not just amplifying their brands but are instrumental in driving the industry's forward momentum. Their resilience, creativity, and strategic vision are what set them apart. We extend our heartfelt congratulations to all the honourees and express our gratitude to our esteemed partner Innovate Finance for backing the initiative and supporting our community.”
The FMH Top 30 Most Influential Fintech Marketers of 2024 are:
Adine Deford, VP Marketing at Informed.IQ
Alana Levine, CRO at Fintel Connect
Andrew Davies, CMO at Paddle
Chantal Swainston, Founder & PR expert, The Heard
Christine Alemany, CMO at i2c
Cian Weeresinghe, CMO at Wise
Deborah Tan-Pink, Senior VP, Marketing & Communications at Sygnum
Duarte Garrido, VP Marketing and Start-Up Advisor
Elaine Mullan, Head of Marketing & BD at Corlytics
Eshana Lutawan, Marketing Manager at Helion Capital
Harjeet Singh, Marketing Director at Finastra
Jeremiah Glodoveza, Head of Global Marketing at Nium
Joseph Williams, Co-founder at ZeroKey
Kamile Mazrime, Head of Comms & Partnerships at Rockit
Karna Crawford, CMO at Marqeta
Kathryn Vazquez Kmiotek, Marketing Director at Fortis
Katie Hayes, Head of Marketing at OzoneAPI
Leonard Burger, PMM at Sopra Banking
Loic Jeanjean, Fractional CMO
Mariette Ferreira, CMO at PPRO
Miranda McLean, CMO at Ecommpay
Natalie Williams, Marketing Director EMEA at Airwallex
Nicolas Pinto, Head of Growth at Skaleet
Nivas Ravichandran, Head of Marketing at Spendflo
Owen McCall, Head of Markeitng & Comms at SwissQuant
Prashant Mohan, CMO at Sharesight
Radim Oulehla, Co-founder at Fintree
Richard George, Global Head, Business Marketing at LSEG
Tom Davies, VP Marketing at Yonder
Vanessa Schotes, CMO at enfuce
Download The Top 30 Most Influential Fintech Marketers 2024 Special Report
About the Fintech Marketing Hub: The Fintech Marketing Hub is the first online community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 2,500 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Fintech Marketing Slack Group, and the Fintech Marketing Mentoring Programme.
About Innovate Finance: Innovate Finance is a membership organisation that aims to be the independent voice of UK’s fintech community. Their mission is to unify the world’s largest fintech ecosystem around the common issues all businesses face and to help foster technology-led change for the betterment of society. They bring together the expertise, market access, and resources of large international corporations with the agility and technology of startups to exchange ideas and initiate change. They believe the outcome of these collaborations is the creation of better financial products and services and greater diversity, resilience and inclusiveness for our sector.
