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The Fintech Marketing Hub Unveils The Top 30 Most Influential Fintech Marketers of 2024

The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more.

FMH Top 30 Most Influential Fintech Marketers of 2022

In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders helping shape the future of financial technology with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success.

Now in its 4th edition, the accolade serves not only to recognise individual achievements but also to underscore the critical role marketing plays in the fintech sector's rapid growth and transformation. This year’s honourees represent a diverse range of global brands, each bringing unique approaches to tackling the industry’s most pressing challenges and capitalising on its abundant opportunities.

The 30 honourees have been selected based on the degree of their influence and achievements over the past year by a stellar panel of judges including last year’s finalists and fintech marketing experts:


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Key sector trends recognised by the 2024 top fintech marketers 

This year, the FMH’s Top 30 Fintech Marketers have identified the following four key trends that they believe will be navigating marketing efforts in the sector: 

  • Personalisation at scale: The advent of AI and machine learning technologies is enabling marketers to deliver unprecedented levels of personalization, enhancing customer engagement and loyalty. 

  • Trust and transparency: In an era of increasing scrutiny, fintech marketers are emphasizing trust and transparency, particularly in how data is utilized and protected. 

  • Collaborative ecosystems: Recognizing the power of collaboration, fintech marketers are fostering stronger ecosystems, partnering with multiple stakeholders to drive innovation and expand market reach. 

  • Regulatory acumen: Navigating the complex regulatory landscape with agility and foresight is becoming a critical competency for fintech marketers, as compliance becomes a key component of strategic planning and execution. 


The FMH’s 2024 Top 30 campaign is proudly supported by Innovate Finance, the leading independent industry body for UK FinTech supporting the next generation of technology-led innovators. 

Commenting on the release, Innovate Finance’s Head of Marketing Roberto Napolitano, said: 

"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together. Congratulations to all the nominees for their remarkable contributions to the ever evolving FinTech sector.” 

Ani Petrova, founder of The Fintech Marketing Hub, further added:

“In a landscape as dynamic and competitive as fintech, the role of marketing transcends conventional boundaries. This year's Top 30 Most Influential Fintech Marketers are not just amplifying their brands but are instrumental in driving the industry's forward momentum. Their resilience, creativity, and strategic vision are what set them apart. We extend our heartfelt congratulations to all the honourees and express our gratitude to our esteemed partner Innovate Finance for backing the initiative and supporting our community.” 

The FMH Top 30 Most Influential Fintech Marketers of 2024 are: 

  • Adine Deford, VP Marketing at Informed.IQ 

  • Alana Levine, CRO at Fintel Connect 

  • Andrew Davies, CMO at Paddle 

  • Chantal Swainston, Founder & PR expert, The Heard 

  • Christine Alemany, CMO at i2c 

  • Cian Weeresinghe, CMO at Wise 

  • Deborah Tan-Pink, Senior VP, Marketing & Communications at Sygnum 

  • Duarte Garrido, VP Marketing and Start-Up Advisor 

  • Elaine Mullan, Head of Marketing & BD at Corlytics 

  • Eshana Lutawan, Marketing Manager at Helion Capital 

  • Harjeet Singh, Marketing Director at Finastra 

  • Jeremiah Glodoveza, Head of Global Marketing at Nium 

  • Joseph Williams, Co-founder at ZeroKey 

  • Kamile Mazrime, Head of Comms & Partnerships at Rockit 

  • Karna Crawford, CMO at Marqeta 

  • Kathryn Vazquez Kmiotek, Marketing Director at Fortis 

  • Katie Hayes, Head of Marketing at OzoneAPI 

  • Leonard Burger, PMM at Sopra Banking 

  • Loic Jeanjean, Fractional CMO 

  • Mariette Ferreira, CMO at PPRO 

  • Miranda McLean, CMO at Ecommpay 

  • Natalie Williams, Marketing Director EMEA at Airwallex 

  • Nicolas Pinto, Head of Growth at Skaleet 

  • Nivas Ravichandran, Head of Marketing at Spendflo 

  • Owen McCall, Head of Markeitng & Comms at SwissQuant 

  • Prashant Mohan, CMO at Sharesight 

  • Radim Oulehla, Co-founder at Fintree 

  • Richard George, Global Head, Business Marketing at LSEG 

  • Tom Davies, VP Marketing at Yonder 

  • Vanessa Schotes, CMO at enfuce 

FMH Top 30 2024 Report Cover

Download The Top 30 Most Influential Fintech Marketers 2024 Special Report


About the Fintech Marketing Hub: The Fintech Marketing Hub is the first online community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 2,500 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Fintech Marketing Slack Group, and the Fintech Marketing Mentoring Programme.

About Innovate Finance: Innovate Finance is a membership organisation that aims to be the independent voice of UK’s fintech community. Their mission is to unify the world’s largest fintech ecosystem around the common issues all businesses face and to help foster technology-led change for the betterment of society. They bring together the expertise, market access, and resources of large international corporations with the agility and technology of startups to exchange ideas and initiate change. They  believe the outcome of these collaborations is the creation of better financial products and services and greater diversity, resilience and inclusiveness for our sector.

The Fintech Marketing Slack



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