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How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead at Thredd


Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.


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Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.


Useful links:

Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack


This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/


Key topics include:

  1. The evolving role of social media in B2B fintech marketing

  2. Strategies for effective content creation

  3. The use of advocacy tools and personal branding to amplify company messaging

  4. The importance of data-driven experimentation


Timestamps:

00:00 Introduction

01:49 Humorous Social Media Campaigns

03:52 Balancing Content Creation and Communication

04:59 Effective Social Media Formats

08:59 LinkedIn Advocacy Tool

13:23 Content on LinkedIn

15:32 Measuring Social Media Impact

19:58 Personal vs. Company Posts

24:39 The Role of Data in Social Media Strategy

25:14 Successful B2B Brands on TikTok

29:18 The Value of Reddit for Marketers

32:31 Experiments in FinTech Social Media

36:13 The Future of Social Media and AI

40:47 Closing Thoughts and Final Advice


About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.


About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.



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And if you can let us know what you think about it in a review, that would also be awesome and highly appreciated!


The Fintech Marketing Slack Group





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