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The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io


Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.

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Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience. 

The conversation covers managing organic growth, the role of PR in lead generation, the impact of AI on content strategies, and a lot more.


Useful links:

Find Charlie Gilbert on LinkedIn: https://www.linkedin.com/in/charlie-gilbert/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/


Key topics include:

  1. Why focus on organic more than paid

  2. How bringing PR in-house can help bring in more leads

  3. Why brand recall is a primary goal of content strategy


Timestamps:

00:00 Introduction and Background

02:00 Transition from Journalism to fintech

04:25 Challenges and Successes in fintech Marketing

06:51 Content Strategy at Volt

12:04 Effective Content Types and Their Impact

18:19 The Role of Influencers and Organic Media

23:37 The Power of Social Validation

26:58 Engaging Merchants and Consumers

28:53 The Role of PR in Content Strategy

31:19 Tracking and Reporting Content Success

36:34 Optimizing for AI and LLMs

42:38 Proudest Content Creations

44:44 Closing Thoughts and Reflections


About Araminta Robertson:

Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.


About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.



If you like the show, make sure you subscribe on the platform of your choice and share it with your fellow marketers.


And if you can let us know what you think about it in a review, that would also be awesome and highly appreciated!


The Fintech Marketing Slack Group





 
 
 

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