Top 5 crypto marketing strategies for 2021

Updated: Apr 14

With a plethora of crypto platforms and apps to choose from, companies are in heavy competition with each other to stand out and win over users. Their marketing strategy is often an instrumental factor in determining whether a potential customer is gained or not, and throughout this article, we will explore how 5 of the top cryptocurrency platforms attempt to do so.

Top 5 crypto marketing strategies - Coinbase, Binance, eToro, Kraken, Gemini


Widely known exchange Binance dominates the global cryptocurrency scene due to its strong focus on providing as many altcoin options as possible to its users. With over 50 cryptocurrencies available, it is ahead of many of its competitors and its platform is designed for the more advanced user featuring in-market charts, leveraging, and peer-to-peer (P2P) trading.

A popular method amongst numerous crypto platforms is the idea of referrals and rewards, and Binance is no stranger. The Binance Fiat Invite Program allows you and a friend to earn 5 BUSD each – a regulated USD-backed stable coin. This is a smart strategy offering its own currency to its users to drive adoption.

Binance offers its users other features such as an education academy, another popular strategy seen amongst other platforms to provide new investors with the fundamental knowledge on how to buy/trade cryptocurrencies. Binance Labs is an exciting addition that empowers blockchain entrepreneurs and start-ups by providing financing to projects that help grow the blockchain ecosystem. With a wealth of projects already backed, Binance appears to be spreading its influence in the B2B scene as well.

With a branding palette of black and gold, Binance communicates a premium/luxury platform to its customers with a focus on professionalism. It's evident that Binance is an exchange that is more aimed at the experienced investor.


Fully regulated and licensed exchange, Coinbase has become a staple in the crypto community known for its easy-to-use trusted platform since its founding in 2012. The platform’s minimalistic design greatly lowers the barrier of entry to users and is a strategy being adopted by many other new apps. With high liquidity and a decent variety in currencies, Coinbase has and will remain a popular platform for all types of customers.

Coinbase has seen a surge in its userbase recently due to the spike in cryptocurrency popularity and bullish Bitcoin trends. Additionally, their learn-to-earn feature is a great opportunity for new and experienced users alike to gain some free cryptocurrencies whilst learning about the newest coins on the market. Users can learn about The Graph (GRT), Celo (CGLD), Compound (COMP) and more to earn a nice sum of up to $30 just for watching a few short videos – a great opportunity for anyone looking to start investing in crypto but does not want to put their money on the line. This programme benefits the coin founders as well by spreading awareness and exposing a large user base to the latest coins. Much like Binance, Coinbase also has its own incubation program called Ventures.

“At Coinbase, we’re committed to creating an open financial system for the world. We can’t do it alone, and we’re eagerly rooting for the brightest minds in the crypto ecosystem to build empowering products for everyone. We provide financing to promising early stage companies that have the teams and ideas that can move the space forward in a positive, meaningful way.”

Coinbase’s branding clearly displays modernity, simplicity and trust and stands as a well-established platform for any level of investor trying to get started with crypto.

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