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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

Join 1,200+ fellow fintech marketers from brands like:

Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Mar 35 min read

Plaid’s new brand identity: A fresh take on financial progress

Mar 37 min read

What to look for when selecting a fintech marketing agency

Feb 126 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Andrés Cáceres

Mar 22, 20245 min read

Focusing on purpose in a saturated market: lessons from HSBC Zing's launch

Dec 22, 20234 min read

Why did fintech Square host an Almost Xmas event in October?

Nov 30, 20233 min read

Defacto's rebranding journey: A blend of identity, innovation and expansion

Nov 6, 20236 min read

Fintech Communion launched with a bang and “two fingers up”

Sep 6, 20234 min read

Fintech Marketing Q&A with Allison Netzer of Nymbus

Apr 28, 20234 min read

TrueLayer's rebranding - discover "never before"

Feb 10, 20236 min read

CMO talk with Andrew Carrier of Quant: The alternative approach to Sibos marketing

Nov 25, 20224 min read

GoCardless welcomes you to a new era of payments with a new brand

Nov 2, 20223 min read

Adyen repositions brand with a new tagline

Sep 29, 20224 min read

Why does a pension company like PensionBee sponsor Brentford FC?

May 10, 202214 min read

How to start your journey of launching a new fintech brand

Alexandra Lamport

Apr 26, 20225 min read

How GetGround used OOH advertising to establish its new brand

Jan 25, 20227 min read

"CMO talk" with Scott Brown of Hum Capital: The intelligent investor connector

Jan 10, 20229 min read

The top 7 most successful fintech marketing tactics (incl. real-life examples)

Araminta Robertson

Dec 8, 20213 min read

Survey results: Fintech marketing challenges in 2021

Sep 3, 20214 min read

How do you market "free" money? Branding.

Jul 14, 20216 min read

Where to start with content marketing? - Quick guide by Mai Fenton of Superscript

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