marketing strategy | Fintech Marketing 2/3

CMO talk with Andrew Carrier of Quant: The alternative approach to Sibos marketing

Feb 10
6 min

CMO talk with Andrew Carrier of Quant: The alternative approach to Sibos marketing

For Sibos's 2022 edition, UK blockchain scaleup Quant took a rather unusual approach to event marketing. We spoke to its CMO to learn more.

TrueLayer's rebranding - discover "never before"

Editor

Apr 28
4 min

TrueLayer's rebranding - discover "never before"

UK fintech unicorn TrueLayer has a new brand identity. To learn more about TrueLayer's rebranding process, we spoke to Mirta Rotondo.

Behind the scenes of Rapyd's global fintech rebrand

Ani Petrova

Jan 26
4 min

Behind the scenes of Rapyd's global fintech rebrand

In 2022, Israeli fintech unicorn Rapyd went through a major rebrand and launched one of [arguably] the edgiest brands in the sector so far.

Editor

Nov 25, 2022
4 min

GoCardless welcomes you to a new era of payments with a new brand

Fintech unicorn GoCardless welcomes you to "the new era of payments" with its brand-new look.

CMO moves: Abba Newbery leaves Habito to join CIRCA5000 as its new CMO

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

Editor

Apr 29, 2021
7 min

Market like a fintech: Turning customers into brand ambassadors

Editor

Apr 22, 2021
9 min

Market like a fintech: How much customer research should you do?

Editor

Apr 15, 2021
8 min

Market like a fintech: Marketing to Developers: Where do you start?

Editor

Apr 7, 2021
6 min

Market like a fintech: How to grow your brand with community marketing

Ani Petrova

Mar 25, 2021
5 min

It’s all lizard brain’s fault: Inside Yolt’s new brand campaign

Anton Scott

Mar 18, 2021
5 min

Top 5 crypto marketing strategies for 2021

Julia Willemyns

Mar 10, 2021
3 min

How Wise, formally known as TransferWise, has redefined its brand

Ani Petrova

Mar 4, 2021
5 min

"Career walk" with Mariette Ferreira of 11:FS: The value of brand

Araminta Robertson

Feb 25, 2021
11 min

"Career walk" with Karun Arya of Oriente: Your marketing is as good as your last customer review

Anton Scott

Feb 17, 2021
4 min

Release The Kraken! - A dive into the marketing strategy of growing cryptocurrency exchange, Kraken

Araminta Robertson

Feb 15, 2021
8 min

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

Teresa Bartaseviciute

Feb 11, 2021
3 min

What fintechs can learn from Monzo and BrewDog on building a strong customer community

Julia Willemyns

Feb 10, 2021
4 min

How tickr’s rebranding campaign strengthens its social investing promise

Julia Willemyns

Jan 26, 2021
4 min

How to expand from B2C to B2B: Why Privacy.com’s Card Issuing API marks a change in fintech

Ani Petrova

Jan 20, 2021
6 min

"CMO talk" with Assurly’s Loic Jeanjean: Fintech is in the era of emotional marketing

Ani Petrova

Jan 15, 2021
3 min

Habito takes fintech branding to a whole new level with its new "phantasmagoric" identity

Araminta Robertson

Jan 5, 2021
5 min

"CMO talk" with Qube's Scott Henderson: The biggest challenge for fintechs is building trust

Ani Petrova

Dec 22, 2020
3 min

N26 launched a new US campaign starring comedian Jimmy O. Yang

Ani Petrova

Dec 17, 2020
6 min

"CMO talk" with Superscript’s Mai Fenton: How to scale and rebrand an insurtech during a crisis

Editor

Dec 11, 2020
4 min

The Fintech Marketing Magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

Market like a fintech: Turning customers into brand ambassadors

Market like a fintech: How much customer research should you do?

Market like a fintech: Marketing to Developers: Where do you start?

Market like a fintech: How to grow your brand with community marketing

It’s all lizard brain’s fault: Inside Yolt’s new brand campaign

Top 5 crypto marketing strategies for 2021

How Wise, formally known as TransferWise, has redefined its brand

"Career walk" with Mariette Ferreira of 11:FS: The value of brand

"Career walk" with Karun Arya of Oriente: Your marketing is as good as your last customer review

Release The Kraken! - A dive into the marketing strategy of growing cryptocurrency exchange, Kraken

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

What fintechs can learn from Monzo and BrewDog on building a strong customer community

How tickr’s rebranding campaign strengthens its social investing promise

How to expand from B2C to B2B: Why Privacy.com’s Card Issuing API marks a change in fintech

"CMO talk" with Assurly’s Loic Jeanjean: Fintech is in the era of emotional marketing

Habito takes fintech branding to a whole new level with its new "phantasmagoric" identity

"CMO talk" with Qube's Scott Henderson: The biggest challenge for fintechs is building trust

N26 launched a new US campaign starring comedian Jimmy O. Yang

"CMO talk" with Superscript’s Mai Fenton: How to scale and rebrand an insurtech during a crisis

Sustainable marketing: German fintech Tomorrow launches a new wooden Visa card

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