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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

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Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Jun 16, 20214 min read

Market like a fintech: Why the future is content and partnerships with Stephanie Bowker

May 20, 20213 min read

Market like a fintech: What can fintech companies do to stand out in a crowded with Bryan McCarty

May 19, 20215 min read

Billx is now Juno: Q&A with Sara de Velasco

May 13, 20218 min read

Market like a fintech: How to develop product-market fit as a fintech with Shameer Sachdev

May 12, 20216 min read

"Career walk" interview with Kartik Krishnan of Capdesk: Growth Vs Marketing

May 6, 20216 min read

Market like a fintech: What is a “Fractional CMO”? with Andrea Linehan

May 5, 20214 min read

Pleo launches ‘Bills’ and gets ready for series C funding: Q&A with Luke Richardson

Apr 29, 20217 min read

Market like a fintech: Turning customers into brand ambassadors

Apr 22, 20219 min read

Market like a fintech: How much customer research should you do?

Apr 15, 20218 min read

Market like a fintech: Marketing to Developers: Where do you start?

Apr 7, 20216 min read

Market like a fintech: How to grow your brand with community marketing

Mar 25, 20215 min read

It’s all lizard brain’s fault: Inside Yolt’s new brand campaign

Mar 18, 20215 min read

Top 5 crypto marketing strategies for 2021

Julia Willemyns

Mar 10, 20213 min read

How Wise, formally known as TransferWise, has redefined its brand

Mar 4, 20215 min read

"Career walk" with Mariette Ferreira of 11:FS: The value of brand

Araminta Robertson

Feb 25, 202111 min read

"Career walk" with Karun Arya of Oriente: Your marketing is as good as your last customer review

Feb 17, 20214 min read

Release The Kraken! - A dive into the marketing strategy of growing cryptocurrency exchange, Kraken

Araminta Robertson

Feb 15, 20218 min read

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

Teresa Bartaseviciute

Feb 11, 20213 min read

What fintechs can learn from Monzo and BrewDog on building a strong customer community

Julia Willemyns

Feb 10, 20214 min read

How tickr’s rebranding campaign strengthens its social investing promise

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