top of page

Screenshot 2023-09-13 at 21.31_edited.jpg

The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

Apr 303 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 25 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

Join 1,200+ fellow fintech marketers from brands like:

Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Oct 19, 20215 min read

French fintech Libeo launches new brand identity after raising €20m in February

Jun 4, 20214 min read

Starling Bank shifts from brand to product marketing and appeals to #MakeMoneyEqual

May 19, 20215 min read

Billx is now Juno: Q&A with Sara de Velasco

May 5, 20214 min read

Pleo launches ‘Bills’ and gets ready for series C funding: Q&A with Luke Richardson

Mar 11, 20214 min read

Fintech Lumio goes through a rebrand and secures £1.15m in target-smashing crowdfund

Julia Willemyns

Mar 10, 20213 min read

How Wise, formally known as TransferWise, has redefined its brand

Julia Willemyns

Mar 2, 20213 min read

Bánkage à Trois: Why Lunar wants to "get in bed" with you

Feb 12, 20214 min read

Behind the scenes of Klarna’s Super Bowl commercial debut starring Maya Rudolph

Julia Willemyns

Feb 3, 20212 min read

How can Robinhood rehab its brand image after the GameStop controversy?

Dec 22, 20203 min read

N26 launched a new US campaign starring comedian Jimmy O. Yang

Dec 11, 20204 min read

Sustainable marketing: German fintech Tomorrow launches a new wooden Visa card

Dec 1, 20202 min read

No such thing as bad publicity? How Lanistar got 100,000 users in 72 hours

Nov 16, 20202 min read

CMO moves: Tech Veteran Jessica Reiter joins OakNorth

Oct 2, 20203 min read

CMO moves: From Airbnb to Fintech

Sep 21, 20202 min read

What are the UK's most loved fintech brands?

Sep 4, 20201 min read

Going to the bank is a thing of the past: Inside Ally's new campaign

Jul 13, 20202 min read

KlarnaSense: Klarna’s latest brand campaign

bottom of page