Updated: Apr 14
The German-based challenger bank N26 has launched a new US brand campaign called "Money in Motion" starring the award-winning comedian Jimmy O. Yang.
The German fintech unicorn N26 has recently launched a new US brand campaign. The campaign features a series of videos titled "Money in Motion" with the award-winning comedian and Crazy Rich Asians' star Jimmy O. Yang. In each episode, Yang uses his humor to showcase how N26 can make banking empowering, stress-free, and rewarding.
"Every banking app I've used is clunky and banking just seems so outdated in this day and age," said Yang. "N26 is a slick new banking app that can help people save and keep an eye out on their spending, and they got some pretty awesome exclusive deals that are actually cool and relevant."
"Money in Motion" went live on 8th December across all digital and social platforms, including the company's Facebook, Instagram, and YouTube channels. In addition to the official 30-sec videos, the campaign also includes some exclusive behind-the-scenes blooper content featuring Yang.
Developed in partnership with ViacomCBS' in-house branded content studio, Velocity, "Money in Motion"'s goal is to drive awareness, brand reinforcement and product adoption for N26 in the US.