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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Sep 27, 20244 min read

Insignis rebranding campaign

Insignis rebranding campaign

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

May 13 min read

Plaid website screenshot

Plaid website screenshot

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Feb 126 min read

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Mansi Chopra joins Finmo

Mansi Chopra joins Finmo

CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Feb 126 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Andrés Cáceres

Mar 22, 20245 min read

Focusing on purpose in a saturated market: lessons from HSBC Zing's launch

Andrés Cáceres

Jan 19, 20243 min read

4 audacious fintech marketing campaigns of 2023

Dec 22, 20234 min read

Why did fintech Square host an Almost Xmas event in October?

Nov 30, 20233 min read

Defacto's rebranding journey: A blend of identity, innovation and expansion

Nov 6, 20236 min read

Fintech Communion launched with a bang and “two fingers up”

Oct 3, 20235 min read

South African fintech Stitch “grows up” with a fresh brand and $25mn funding extension

Jun 14, 20237 min read

Fintech Marketing Q&A with Alex Ford of Claro Money

Apr 28, 20234 min read

TrueLayer's rebranding - discover "never before"

Scott Rosenblum

Mar 22, 20234 min read

Fintech and thought leadership: It still matters

Feb 10, 20236 min read

CMO talk with Andrew Carrier of Quant: The alternative approach to Sibos marketing

Jan 26, 20234 min read

Behind the scenes of Rapyd's global fintech rebrand

Nov 2, 20223 min read

Adyen repositions brand with a new tagline

Jun 3, 20224 min read

'Super satisfying' Q&A with Stephanie Bowker of Spendesk about its new brand campaign

Jan 25, 20227 min read

"CMO talk" with Scott Brown of Hum Capital: The intelligent investor connector

Jan 10, 20224 min read

Railsbank launches new brand and category

Kathryn Strachan

Nov 5, 20215 min read

How to choose the right content marketing agency for your fintech brand

Oct 19, 20215 min read

French fintech Libeo launches new brand identity after raising €20m in February

Jun 10, 20216 min read

Market like a fintech: What are the banks and fintechs that get social media right?

Jun 4, 20214 min read

Starling Bank shifts from brand to product marketing and appeals to #MakeMoneyEqual

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