How to choose the right content marketing agency for your fintech brand

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Breaking down complex information and transforming it into an engaging and insightful piece of content can be challenging. And that's when many fintechs turn to seek professional content support. But what should they look for when selecting a supplier? Kathryn Strachan, Managing Director of UK's leading fintech content agency Copy House, outlines the top 5 factors fintechs should consider when selecting a content marketing partner.



How to select a content marketing agency


Breaking down complex information and transforming it into an engaging and insightful piece of content can be challenging for a generalist content marketing agency. That’s why you need experts who really understand the complexities surrounding fintech marketing as well as your brand and your target audience.


To help you elevate your fintech brand, we’ve put together 5 key features to look out for when selecting a B2B content marketing agency for your fintech business.


1) Are they experts in your field?


As we move towards a digital age, it has become more apparent in the B2B sector that content marketing is vital for