CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution
Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.
Ani Petrova
Sep 27, 20244 min read
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The fintech marketing magazine
Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
Ani Petrova
May 1, 20253 min read
Plaid’s new brand identity: A fresh take on financial progress
Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.
Editor
Mar 3, 20255 min read
Fintech’s big Super Bowl play: Was the $8M price tag worth it?
Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?
Ani Petrova
Feb 12, 20256 min read
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How Enfuce Puts the Human Back into B2B Content - Nicole Heringer VP Brand and Communications at Enfuce
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode. Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content enga
George Aliferis
Aug 27, 20252 min read
Inside summer 2025’s biggest fintech marketing moves
From sports sponsorships and celebrity campaigns to AI ads and ESG plays, we unpack the boldest fintech marketing trends shaping the industry this summer.
Ani Petrova
Aug 26, 202510 min read
Outmanoeuvring Goliath: The fintech marketer's 2025 playbook
Discover the key fintech marketing strategies from FMH SummerCon 2025, from AI use to attribution, content ROI and leadership candour.
Ani Petrova
Aug 25, 20254 min read
Making the Most of Sponsoring, Organizing and Attending Fintech Events with Nikolay Sabev
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Jul 30, 20252 min read
How Fintech Companies do Content: Galileo's Enterprise-Focused Content
How to create B2B fintech content that actually moves enterprise deals forward.
At Galileo, they don’t treat content as a nice-to-have asset. It’s the engine behind buyer education, sales enablement, and brand credibility. Their approach? Answer every question before a prospect ever speaks to sales.
rose3063
Jun 27, 202510 min read
What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers - Scott Henderson & Rosa Alfonso-McGoldrick, Marketing Leaders, Galileo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
Jun 24, 20252 min read
Attribution is Broken: How Runa Measures What Actually Matters
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
George Aliferis
May 28, 20252 min read
Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing
In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.
Ani Petrova
May 19, 20254 min read
CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push
Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.
Ani Petrova
May 1, 20252 min read
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