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When’s the last time you read a report?
We don’t mean skim. We mean seriously sat down, and truly thought through the report you were reading.
It’s probably been a while. Very often, we download the white papers, reports and put them in a folder, often never to be opened again.
Why is that?
We all know the answer: because they’re boring. The font is small, the paragraphs are thick and the words are often confusing. Even when you do force yourself to read it, you’re often left more confused than before.
Is this how you want your prospects