Market like a fintech: Customer research and reports: How to do them properly with Gunny Scarfo


Hosted by Araminta Robertson, 'Market like a fintech' is the new podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.


Market Like a Fintech with Gunny Scarfo

When’s the last time you read a report?


We don’t mean skim. We mean seriously sat down, and truly thought through the report you were reading.


It’s probably been a while. Very often, we download the white papers, reports and put them in a folder, often never to be opened again.


Why is that?


We all know the answer: because they’re boring. The font is small, the paragraphs are thick and the words are often confusing. Even when you do force yourself to read it, you’re often left more confused than before.


Is this how you want your prospects