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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Sep 274 min read

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Ani Petrova

Jun 113 min read

Payhawk x Grigor Dimitrov: A strategic play for brand expansion

Maisie Richardson, Payhawk's Head of Demand Gen, on its new ambassadorship with tennis star Grigor Dimitrov.

Crafting wealth together: Inside Moneyfarm's bold rebrand with CCO Fabio Zampaglione

Editor

Feb 66 min read

Crafting wealth together: Inside Moneyfarm's bold rebrand with CCO Fabio Zampaglione

Dive into the strategic vision and creative synergy that propelled Moneyfarm's latest brand metamorphosis, as narrated by their CCO.

Defacto's rebranding journey: A blend of identity, innovation and expansion

Editor

Nov 30, 20233 min read

Defacto's rebranding journey: A blend of identity, innovation and expansion

Defacto's co-founder Morgan O'hana sheds light on the fintech's recent rebranding and its future marketing plans.

Join 1,200+ fellow fintech marketers from brands like:

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

Survey results: Fintech marketing challenges in 2021

Araminta Robertson

Dec 8, 20213 min read

Survey results: Fintech marketing challenges in 2021

“What is the number one challenge you’re facing as a fintech marketer?” We recently asked this question to over 100 fintech marketers when

Market like a fintech: Digital banking and the use of referrals in fintech with Jonathan Nyst

Editor

Nov 30, 20214 min read

Market like a fintech: Digital banking and the use of referrals in fintech with Jonathan Nyst

In this episode, Araminta chats with Jon Nyst of BigPay about the power of referrals, recurring payday campaigns and content.

"CMO talk" with Amabel Polglase of Zilch: Europe's fastest ever double unicorn

Ani Petrova

Nov 24, 20214 min read

"CMO talk" with Amabel Polglase of Zilch: Europe's fastest ever double unicorn

In today's edition of our #CMOTalk series, we chat with Amabel Polglase, the Chief Marketing Officer (CMO) of Zilch

Editor

Nov 17, 20215 min read

Market like a fintech: The benefit of building an in-house brand team with Luke Richardson

In this episode, Araminta is chatting with Luke Richardson, Director of Brand and Communications at Pleo. They chat about setting up outdoor

Market like a fintech: Financial education and marketing with Katie Perry

Editor

Nov 10, 20215 min read

Market like a fintech: Financial education and marketing with Katie Perry

Today, Araminta's chatting with Katie Perry, VP of marketing at Public.com., about financial education and marketing.

Kathryn Strachan

Nov 5, 20215 min read

How to choose the right content marketing agency for your fintech brand

Kathryn of Copy House discusses the 5 key features to look out for when selecting a B2B content marketing agency for your fintech business.

Market like a fintech: Where to begin with community marketing and Slack with Graham McBain

Editor

Nov 3, 20213 min read

Market like a fintech: Where to begin with community marketing and Slack with Graham McBain

Learn all about community building and slack groups from Graham McBain, Community Manager at Moov.

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

Ani Petrova

Oct 28, 20212 min read

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

Checkout.com appointed ex-Momentive (formerly SurveyMonkey) marketing leader, Leela Srinivasan, as its first Chief Marketing Officer (CMO)

Market like a fintech: Customer research and reports: How to do them properly with Gunny Scarfo

Editor

Oct 22, 20214 min read

Market like a fintech: Customer research and reports: How to do them properly with Gunny Scarfo

In this episode, Araminta speaks with Gunny Scarfo from Nonfiction Research about how to do consumer research and reports properly.

The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

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