The Fintech Marketing Hub Names the Top 30 Most Influential Fintech Marketers of 2026
- Ani Petrova
- 1 day ago
- 5 min read
Annual report spotlights the global marketing leaders shaping category definition, commercial accountability, and brand credibility in fintech.
The Fintech Marketing Hub (FMH), the world's leading non-profit community platform for fintech marketing professionals, today publishes its sixth annual Top 30 Most Influential Fintech Marketers report — the definitive industry benchmark for marketing excellence in the financial technology (fintech) space.
Produced in partnership with Innovate Finance, the UK's leading fintech industry body, and brought to market by sponsors Rosely Group, DOJO, and Demand-Genius, the 2026 report features profiles of 30 exceptional marketing leaders selected from hundreds of global nominations. The cohort spans 17+ countries, with representation across the UK and Ireland (38%), North America (25%), Europe (20%), and APAC, MENA, and Africa (17%).
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A Cohort That Reflects the Industry's Direction
70% of this year's honourees hold C-suite or VP-level positions, and 53% are women, reflecting both the seniority and diversity of the talent now shaping fintech marketing globally. The 2026 cohort spans six distinct archetypes, including Brand Builders, Growth Engineers, Community Leaders, AI Natives, Trust Champions, and Revenue Marketers — each representing a facet of how modern fintech marketing has evolved.
The 2026 Honourees
Name | Title | Company |
AJ Coyne | CMO | Monzo |
Alexander Beresford | CGO / CMO | Taxfix |
Alexis Holland | Senior PMM, Financial Services | GitLab |
Antoine Le Nel | CGO / CMO | Revolut |
Apuarv Sethi | CMO | Razorpay |
Brittany Eden | VP, Head of Marketing & Growth | VGS |
Coral Kratenstein | Head of Go-To-Market | OpenPayd |
Darren Thang | Head of Marketing, Southeast Asia | SUNRATE |
Fiona Davies | Head of Growth, UK, Ireland & Nordics | Revolut |
Gaya Ananda | Global Head of Client & Market Engagement | Banking Circle |
Ian Peel | CMO | Taskize |
Imo Babics | Chief Growth Officer & CMO | Relai |
Ingrid Sierra | Brand & Marketing Director | Zego |
Jessica Rhodes | Global Marketing Director | Paysecure |
Jessie Savu | Head of Marketing | Apex Fintech Solutions |
Jill Robb | Strategic Growth Consultant / fCMO | AttainX |
Jonathan Marciano | VP of Brand & Comms | Datarails |
Juveria Samrin | VP & Head of Marketing | TerraPay |
Kaynat Choudhury | Head of Marketing | ex-StrideUp |
Kristian Borghesan | CMO | FutureVault |
Leah Glass | VP, Global Marketing | Convera |
Malkit Kaur | VP Marketing | Genesis Global |
Mary-Kate Collins | Head of International Communications | Coinbase |
Maya Mason | VP Marketing | ex-Jifiti |
Miranda McLean | CMO | Ecommpay |
Paul Afshar | CMO | Paybis |
Samya Lakhouired | Head of Global Marketing | PayTic |
Toni Gregory | Brand & Content Lead | OpenPayd |
Vanessa Schotes | CMO | Enfuce |
Wendy Akomolafe-Kalu | Head of Marketing | Flutterwave |
Honourees in the Spotlight
Among the 30, several stand out for the scale and distinctiveness of their impact:
AJ Coyne, CMO at Monzo, helped double the customer base to 15M+, grew brand value to ~$1bn, and made Monzo the first financial services brand to win Brand of the Year at The Marketing Society
Antoine Le Nel, CGO/CMO at Revolut, scaled the $45B+ fintech from 30M to 45M+ customers across 38 markets while building one of fintech's most commercially rigorous marketing functions
Alexander Beresford, CGO/CMO at Taxfix, made Taxfix one of the first brands globally to deploy Google's Veo 3 generative video model commercially, earning a Think with Google featured case study for AI-native marketing
Vanessa Schotes, CMO at Enfuce, delivered 568% marketing ROI in 2025 through creative ABM programmes that won enterprise clients, including Porsche, Octopus Energy, and Swile
Jonathan Marciano, VP of Brand & Comms at Datarails, built one of B2B fintech's most distinctive marketing programmes, including the FP&A Today podcast (600,000+ downloads) and the viral Save Our Sheets campaign
Juveria Samrin, VP & Head of Marketing at TerraPay, built the company's marketing function from scratch and launched the category-defining Xend, taking TerraPay past 100K LinkedIn followers
Leah Glass, VP of Global Marketing at Convera, led one of fintech's most-watched rebrands — Western Union Business Solutions to Convera — while simultaneously building the entire marketing function for a $200B+ volume platform
5 Trends Defining Fintech Marketing in 2026
The report identifies five structural shifts that separate the industry's highest-performing marketing leaders from the rest:
1. Brand and community are the new moat. Owned communities and category-defining brands are outperforming paid acquisition at every stage of the funnel.
2. AI is table stakes. Positioning is the differentiator. Every marketer in the cohort uses AI, but none leads with it. AI can scale marketing fast; it can just as quickly expose weak positioning.
3. Marketing must carry a revenue number. The era of marketing-as-awareness is over. The CMOs with influence are embedded directly into the pipeline, win rate, and deal progression.
4. Trust is a differentiator, not a baseline. Marketers treating compliance milestones, transparency reports, and verified claims as brand assets are winning trust that performance marketing cannot buy.
5. The fundamentals are back. As AI adoption accelerates, consistent messaging, aligned channels, customer obsession, and a clear narrative are the new competitive edge.
The combined data from the cohort reinforces these themes: 87% cited AI as an enabler rather than a core strategy, 80% prioritised brand and performance as a single integrated motion, 73% emphasised positioning clarity over category creation, and 70% reported direct accountability for revenue outcomes.
Save the Date: Fintech Marketing SummerCon 2026
The Fintech Marketing Hub Summer Conference takes place on 30 June 2026 in London, bringing together approximately 150 senior fintech marketers for a curated programme of keynotes, panels, masterclasses, and honest conversations. Reserve your place below:
The 2026 Judging Panel
This year's honourees were selected by a panel of five senior fintech marketing leaders, each with direct experience leading marketing at high-growth companies:
Bianca Bass, CMO, Privalgo
Mansi Chopra, CMO, Finmo
Nadia Benaissa, Global Head of Marketing, Paymentology
Raquel Soares, Director, Edenred Payment Solutions
Roberto Napolitano, CMO, Innovate Finance
No commercial relationships influenced any selection. Every nomination was reviewed and scored independently before the panel made its final choices.
A few words from the FMH founder
Ani Petrova, Founder of The Fintech Marketing Hub, said:
"Six years in, and the FMH Top 30 has become a mirror for where fintech marketing is actually heading. This year's cohort aren't just driving campaigns — they are shaping categories, influencing strategy, and proving commercial impact at the highest level. We redesigned the report this year to match that ambition: tighter profiles, a clear editorial lens on each honouree, and a practical playbook readers can act on. I hope it gives everyone who reads it at least one idea worth stealing before the week is out."
About the FMH Top 30 Most Influential Fintech Marketers
Now in its sixth year, the FMH Top 30 Most Influential Fintech Marketers is the only independent, community-nominated recognition programme dedicated exclusively to marketing excellence in fintech. Nominations are open to the global community, scored independently by the FMH team, and finalised by an independent judging panel of senior fintech marketing practitioners. No commercial relationships influence selection.
About The Fintech Marketing Hub
The Fintech Marketing Hub is the world's first non-profit community platform dedicated exclusively to fintech marketing. With a community of 5,000+ fintech marketers globally, FMH delivers content, events, research, and peer connections to help shape the fintech marketing leaders of the future. Learn more at fintechmarketinghub.com.
About Innovate Finance
Innovate Finance is the independent industry body that represents and advances the UK's global fintech sector. Its members include the world's most innovative financial services firms, from seed-stage start-ups to global financial institutions. Learn more at innovatefinance.com.
Download The Top 30 Most Influential Fintech Marketers 2026 Special Report
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