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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Ani Petrova

Sep 27, 20244 min read

Branding with bite: Inside Insignis’ daring rebrand and campaign launch

Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.

Ani Petrova

May 1, 20253 min read

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Editor

Mar 3, 20255 min read

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CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Fintech Marketing Roundup: September → October 2025

Inside the biggest fintech marketing trends of Sep–Oct 2025: Monzo, Starling, Chime, SumUp, and Pay10 launch bold campaigns, AI storytelling, and rebrands that signal where fintech creativity is heading next.

Ani Petrova

Oct 24, 20256 min read