The idea behind OpenPayd’s new brand: Q&A with Michael Treacy

Earlier this year, the UK-based Banking-as-a-Service fintech OpenPayd went through a complete rebranding. To find out more about the idea behind OpenPayd’s new brand, we reached out to Michael Treacy, Marketing Lead at OpenPayd, for some first-hand insights.

OpenPayd New Brand

Founded in 2015 by Dr. Ozan Ozerk, OpenPayd is a fintech provider that is on a mission to disrupt corporate banking and payment provisions through its API-driven technology and global license network.

Its flagship Banking-as-a-Service digital platform enables businesses such as marketplaces, PSPs, FinTech, and FX brokers to deploy core digital banking capabilities like:

● IBANs in multiple currencies,

● access to local and international payment networks,

● FX conversion, and

● card processing.

OpenPayd’s products and services can be integrated seamlessly by organisations of any size, either directly or as a white-label offering to their customers.

Since its launch, the company has grown to over 100 employees and built a solid international license network, with offices across the UK, US, Malta, Turkey and Bulgaria.

Following its great success over the past five years, OpenPayd is now entering the next stage of its growth journey with the launch of a new and completely revamped brand identity. The new brand concept was developed and executed in-house by OpenPayd’s Brand & Design Lead, Diarmid Caffrey, introducing a more distinct, dynamic, modern and confident look and feel for the company’s core communication assets like website, logo, colour palette and typography.

In his official announcement on LinkedIn about the rebranding, Diarmid said:

“I'm very proud to have led the creative rebrand for OpenPayd. It’s now a stronger, more dynamic and confident brand. In an ever-evolving industry, OpenPayd continues to create innovation within the Fintech space. Embedded finance will change so many of the day-to-day products we use for the better and OpenPayd is facilitating that change. Through our reinvigorated branding, we look forward to celebrating the next chapter in the OpenPayd journey.”

To learn more about OpenPayd’s recent rebranding project and its growth plans for the future, we spoke to Michael Treacy, Marketing Lead at OpenPayd. Read Michael’s complete interview below.

What’s the story behind OpenPayd’s rebrand? Why have you decided to rebrand the company in the first place?

OpenPayd is still a very young company, but as any business grows you reach different stages of maturity where you have to take stock and prepare yourself for the next stage of growth. The past 18 months have been extremely exciting for the business from a growth perspective and as we look towards the next 12 months we have an extremely exciting roadmap.

We wanted to give the OpenPayd brand a fresh new look that allows us to stand out across both digital and print whilst giving us the opportunity to experiment more with colours and shapes. We see the recent switch up in our visual identity as ‘phase one’ and as we continue to invest more time and resources into building out a comprehensive content strategy, the brand will continue to evolve with it.

Our Brand and Design Lead, Diarmid Caffrey, spent a tremendous amount of time taking in feedback from our internal and external stakeholders as well as researching the market to bring a wide range of ideas to the table. This hard work, time and effort has really paid off and resulted in some great feedback from our customers, partners and the wider fintech market.

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What does OpenPayd stand for? What are the key features of the new “OpenPayd” brand?