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Fintech Marketing Salary Trends - 2023 Survey Report

How much does the average fintech marketer earn? Find out in the report below which uncovers the results of our 2023 Fintech Marketing Salary Survey.


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Introduction


We’re finally publishing the results of our annual fintech marketing survey a big part of which is focused on salary trends in the sector!


Huge thanks to everyone who contributed. Thanks to your contributions, people can know if their salary is on par with the market and therefore make a more educated decision about their career.


Fintech marketing is a career that is still relatively new, which means we get quite a few people in the Slack group asking about salaries, what to offer, etc. Our hope is that this survey can shed some light on what salaries are fair in the fintech marketing industry. Transparency benefits everyone, and we believe that the fintech marketing industry still has a lot of room to grow and will only become more relevant as the fintech industry keeps growing.


 

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A few facts about the survey

  • 45 people filled in the survey.

  • 5 were freelancers/consultants/owners of an agency. In the end, we did not include these submissions in most of the results since their situations are vastly different and the pool of responses isn’t big enough to share anything substantial.

  • 3 people didn’t include their salaries, so we had to remove their responses

  • 38 people included their salary and were full-time marketers at a fintech company. However, some did not fill in every single section which is why not every section adds up to 38 responses. But we’ve included the total respondents in each one so you can see the pool for yourself.

  • We changed all the currencies to $, as of the exchange rate of 11/01/2023.


How much does the average fintech marketer earn?


The average salary of a full-time fintech marketer is: $106,893


The ones who earn over $200k skew the average quite a lot, which is why we also wanted to look at the median.


The median salary of a full-time fintech marketer is: $90,457


Average fintech marketer income - graph

How much do B2B vs B2C fintech marketers earn?


$105,200 is the average salary of B2C fintech marketers, whereas $105,839 the average salary of B2B fintech marketers.


The numbers are incredibly close. However, there were way more B2B fintech

marketers who responded. 4 respondents were B2C fintech marketers, 1 did both

B2B and B2C, and 33 respondents were B2B fintech marketers.


How many people get stock compensation?


Fintech marketing stock compensation graph

As we can see, the majority of respondents get stock compensation with their salary.

The average salary of someone who gets stock compensation is also a lot higher.


Next year we’ll ask for more details of their stock compensation plan so we can get a

more accurate view of what the salary compensation plan looks like.


Did more experience translate into a higher income?



Fintech marketing experience vs income graph


The highest average income was for those who had 4 - 7 years of experience, with an

average income of $142,521.


As you can see, more experience did not completely translate to a higher income. However, you’ll see that only 2 people were in the 8 to 12 years category so that could

explain the lower average.


How much did each job title earn?


Fintech marketing job title vs income graph

There was a clear trend of seniority = higher salary.


As you can also see, most respondents were in the marketing manager category. The highest earner was the co-founder. Which, if you’re interested, was based in the US (of course), and is in B2B.


What benefits and perks did everyone have?


Fintech marketing benefits graph

The full list of benefits we included in this question were:

  • Insurance (medical, life, disability)

  • Flexible work schedule

  • Paid parental leave

  • Free equipment

  • Professional development stipend

  • Retirement account with company

  • matching

  • Home office stipend

  • Mentorship opportunities

  • Gym/yoga/fitness reimbursement or

  • stipend

  • Paid sabbatical

  • Student loan repayment

  • Childcare reimbursement or stipend


Not many surprises in the responses – perhaps the good news is that many people have flexible work schedules.


Is there a gender pay gap?


Fintech marketing gender pay gap graph

Fewer people responded to the gender question, with 23 women and 12 men responding.

Overall, men did earn $10,429.35 more than women. More women had positions that would be considered lower on the hierarchy (marketing manager vs VP).


What was the average income by country?


Fintech marketing income by country graph

This was a very interesting one: there was a huge difference in average salaries between the US/Asia and the UK (where we had the most respondents).


The most common job titles in the UK were marketing managers. The highest earners were in Asia, specifically Singapore.


What was the average income by funding stage?


Fintech marketing income by funding stage graph

Interestingly, the graph doesn’t follow a clear line here. Most respondents work at a seed-stage startup. And it’s fascinating that the highest salaries are those that are self-funded (though keep in mind that there were only 2 responses).


 

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What was the average income per marketing budget and team size?


Fintech marketing income by budget graph

Quite naturally, those with the highest salaries had bigger budgets. Next year we’ll break down the $500k segment so we can have better clarity on what those budgets really are.



Fintech marketing income by team size graph

In terms of the marketing team size, you can clearly see here that most people were the only marketers at the company or in a team of 2 - 5 people. This is very normal in fintech companies that are often more product or sales-focused, rather than marketing-focused.


What to do with this information


With the results of this survey, you can hopefully:

  • As an employee, speak with your leadership team to get a fair salary for your position. Perhaps a larger marketing budget, or even better benefits.

  • As a company, you can make a data-backed decision on what salaries to pay your employees in the marketing department.

  • Talk about pay gaps. The more we talk about pay gaps between coworkers, employees and friends, the more likely we are to tackle them.

So far, this is the only salary survey for fintech marketing that we’re aware of, and our plan is to do this every year so we can compare the numbers year over year.


Any questions or suggestions?


If you have any questions about the survey or have ideas for what we could include in the one next year. Get in touch and let us know here.

 

Fintech Marketing Salary Trend Report Cover Page Image

Fintech Marketing Salary Trends 2023

Download a PDF version of the complete report below.





 

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