I love making businesses sound and act more human.

My marketing career started before social, and before pretty much all the digital tools we have at our disposal today. I have weaved in and out of both agency and client side across both business and consumer sectors and the overriding lesson it has taught me is that we are always talking to people.

And it is what motivates and engages these people that interests me the most. If you don't spend time understanding that, then how can you expect a meaningful response?