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Profile
Join date: May 22, 2020
About
I’m an experienced finance marketer with a great passion for all things tech.
In July 2020, after struggling with finding and keeping track of all the latest fintech marketing news and trends, I created The Fintech Marketing Hub - the first online community platform exclusively dedicated to the world of fintech marketing.
You can learn more about my work and connect with me on LinkedIn 👉https://www.linkedin.com/in/aninacheva/.
Posts (72)
May 19, 2025 ∙ 4 min
Meet Bob Sheetner: Datarails’ Excel-obsessed panda redefining FP&A marketing
In a category dominated by data and dashboards, Datarails is rewriting the B2B fintech marketing playbook, introducing a brand mascot that speaks directly to the unsung heroes of finance: FP&A professionals.
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Apr 30, 2025 ∙ 2 min
CMO moves: Mansi Chopra joins Finmo as CMO to lead global growth and brand push
Finmo has named fintech marketing veteran Mansi Chopra as Chief Marketing Officer. With a track record at Nium, Thunes, and Ant International, Mansi joins as Finmo scales globally post-$18.5M Series A. Her arrival marks a bold step in the company’s mission to redefine treasury for the mid-market.
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Apr 30, 2025 ∙ 3 min
Branding with bite: Inside Insignis’ daring rebrand and campaign launch
Insignis unveils bold rebrand and multi-channel campaign featuring the ‘world’s most dangerous chair’, urging savers to act on idle cash in today’s rate environment.
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Ani Petrova
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