In its 6th edition, the Top 30 Most Influential Fintech Marketers honour listing aims to recognise the faces behind the fintech sector's success and increase awareness about the critical role of marketing. In this way, we also hope to encourage more young and talented marketers to enter the sector.
The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.
"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together."
- Roberto Napolitano, CMO | Innovate Finance
The complete list
AJ Coyne
CMO | Monzo
AJ doubled Monzo's customer base to 15M+ and grew brand value to ~$1bn, making it the first FS brand to win Brand of the Year at The Marketing Society.
Alexis Holland
Senior PMM, FS | GitLab
Alexis leads financial services marketing at GitLab, driving GTM across banking, insurance, fintech, and capital markets globally. Previously at OpenText and Fiserv.
Apuarv Sethi
CMO | Razorpay
Apuarv is CMO at Razorpay, India's leading payments platform ($7.5B, 10M+ clients). He pioneered moment marketing at scale in B2B fintech, championing merchant founders via IPL.
Coral Kratenstein
Head of GTM | OpenPayd
Coral leads GTM at OpenPayd, shaping go-to-market strategy and overseeing product marketing, demand generation, and sales enablement to support global growth.
Fiona Davies
Head of Growth | Revolut
Fiona leads growth for UK, Ireland & Nordics at Revolut — its most important revenue region. Six years spanning product marketing and growth have seen the platform reach 50M+ customers.
Ian Peel
CMO | Taskize
Ian is CMO at Taskize, the Euroclear-owned investment operations fintech. With 30+ years in marketing — from the IBM press office to fintech — he champions numbers-first marketing.
Alexander Beresford
CGO / CMO | Taxfix
CGO/CMO at Taxfix, Europe's AI-first digital tax platform. Made Taxfix one of the first brands globally to deploy Google's Veo 3 — a featured Think with Google case study.
Antoine Le Nel
CGO / CMO | Revolut
Antoine is CGO/CMO at Revolut, the $45B+ fintech, having scaled it from 30M to 45M+ customers. He oversees B2C and B2B growth, brand, and communications across 38 markets.
Brittany Eden
VP, Head | VGS
Brittany leads marketing and growth at VGS, the payments tokenisation leader. With 12+ years in payments and 8 at Visa, she built VGS's agentic commerce GTM narrative.
Darren Thang
Head of Marketing | SUNRATE
Darren leads global marketing at SUNRATE, driving brand and category positioning for one of the world's leading B2B payment and treasury platforms across Southeast Asia.
Gaya Ananda
Global Head | Banking Circle
Gaya leads B2B marketing at Banking Circle, building growth through community and client relationships. Recognised in Fintech Nation's Fintech65 Women Rising Stars 2026.
Imo Babics
Chief Growth Officer & CMO | Relai
Imo is CGO & CMO at Relai, a MiCA-licensed Bitcoin self-custody app. Previously at Bitpanda, he scaled the platform from 100K to 1M+ users with mission-led marketing.
Ingrid Sierra
Brand & Marketing Director | Zego
Ingrid shapes Zego's next growth stage with 20+ years of B2B and B2C experience. Named #22 in Top 50 Women in Tech 2025, she turns customer insight into measurable commercial impact.
Jessie Savu
Head of Marketing | Apex Fintech Solutions
Jessie leads global marketing at Apex Fintech Solutions — the infrastructure behind 200+ companies, 180 countries, and $240B in assets under custody, from State Street to Coinbase.
Jonathan Marciano
VP of Brand & Comms | Datarails
Jonathan leads brand at Datarails, home of the FP&A Today podcast (600K+ downloads) and the viral Save Our Sheets campaign — B2B fintech's most distinctive marketing programme.
Kaynat Choudhury
Head of Marketing | ex-StrideUp
Kaynat defined how halal home finance is marketed and experienced in the UK. Across two leading fintechs, she moved faith-led financial products from niche to mainstream.
Leah Glass
VP, Global Marketing | Convera
Leah built Convera's entire marketing function from scratch, guiding the rebrand from Western Union Business Solutions — a $200B+ annual volume cross-border payments platform.
Mary-Kate Collins
Head of International Communications | Coinbase
Mary-Kate leads international communications at Coinbase across every market outside the US. Eight years in Brussels public affairs shaped her regulatory fluency and global storytelling.
Jessica Rhodes
Global Marketing Director | Paysecure
Jessica leads global marketing at Paysecure with 14+ years in fintech, payments, and SaaS. She built the marketing function from scratch across brand, demand gen, and events.
Jill Robb
Fractional CMO | AttainX
Jill is a fractional CMO with 20+ years advising fintech, insurtech, and banks on revenue growth and market expansion. Winner of Fintech Marketing North America Best Lead Gen 2025.
Juveria Samrin
VP & Head of Marketing | TerraPay
Juveria built TerraPay's marketing function and repositioned it as a global payments network. With nearly two decades in B2B fintech, she took TerraPay past 100K LinkedIn followers.
Kristian Borghesan
CMO | FutureVault
Kristian is CMO at FutureVault, the AI-powered Digital Vault platform for BFSI enterprises. Named WealthTech CMO of the Year 2024, with a proven track record in fintech GTM.
Malkit Kaur
VP Marketing | Genesis Global
Malkit leads GTM, pipeline, and brand at Genesis Global, positioning marketing as a core commercial function with direct revenue accountability via ABM and SQL-led demand gen.
Maya Mason
VP Marketing | ex-Jifiti
Maya is a senior fintech marketing executive with 20+ years in global brand and demand gen. Most recently VP Marketing at Jifiti, driving the embedded lending narrative globally.
Miranda McLean
CMO | Ecommpay
Miranda is CMO at Ecommpay with 25+ years in financial services. She has led two category-defining rebrands and is a long-time champion of accessibility as a growth lever.
Samya Lakhouired
Head of Global Marketing | PayTic
Samya is Head of Global Marketing at PayTic with 20+ years in payments. A Harvard FinTech graduate and MENA inclusion advocate, she champions verified, proof-led marketing.
Vanessa Schotes
CMO | Enfuce
Vanessa is CMO at Enfuce with nearly two decades of global marketing experience, delivering 568% marketing ROI in 2025 and ABM wins including Porsche, Octopus Energy, and Swile.
Paul Afshar
CMO | Paybis
Paul is CMO at Paybis, where he tripled transaction volume to nearly $6bn. He founded and sold the first tech start-up in Asia to accept Bitcoin and leads with community-first marketing.
Toni Gregory
Brand & Content Lead | OpenPayd
Toni leads brand, PR, design, and events at OpenPayd. In six months she delivered 2.6x PR output, a 45% LinkedIn impression lift, and the brand's first product award.
Wendy Kalu
Head of Marketing | Flutterwave
Wendy leads marketing at Flutterwave, driving brand and community across Africa. She anchored the brand at the heart of the creative economy via the Tiwa Savage Foundation.
The 2025 judges
Bianca Bass
CMO | Privalgo
Mansi Chopra
CMO | Finmo
Nadia Benaissa
Head | Paymentology
Raquel Soares
Director | Edenred PS
