In its 5th edition, the Top 30 Most Influential Fintech Marketers honour listing aims to recognise the faces behind the fintech sector's success and increase awareness about the critical role of marketing. In this way, we also hope to encourage more young and talented marketers to enter the sector.
The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.
"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together."
- Roberto Napolitano, CMO | Innovate Finance
The complete list
Alessandro Onano
CMO | Moneyfarm
Alessandro is CMO at Moneyfarm, a leading European digital wealth manager. With 20+ years in entertainment, gambling, and financial services, he leads integrated marketing strategies focused on long-term customer engagement and brand positioning.
Andrea Brimmer
CMO | Ally Financial
Andrea is CMO at Ally Financial. She transformed the brand and led standout growth. Inducted into Forbes CMO Hall of Fame in 2024, she’s a gender equity champion behind the 50/50 sports media pledge.
Bianca Bass
CMO | Privalgo
Bianca is a fintech CMO with a track record in category creation and investment support. Formerly at 3S Money, she’s been featured in Forbes, spoken at Google, and is known for customer-centric marketing.
Brooke Day
Head of Brand & Comms | PensionBee
Brooke champions brand trust and financial literacy at PensionBee, focusing on values-led marketing and authentic customer storytelling. Formerly in eCommerce and SME finance.
Christian Kunkel
CMO | Fingercheck
Christian is a narrative-driven CMO at Fingercheck, with prior roles at Nayya and GumGum. He builds marketing teams that prioritize clarity, teamwork, and real customer impact.
Heather Mounsey
Head of Creative | Plaid
Heather leads brand at Plaid and was behind its major rebrand. A B2Human thinker with Amazon experience, she crafts resonant narratives that drive connection.
Alice Wyatt
VP Marketing | Codat
Alice is a marketing leader well known for creating high performing teams. She's led teams at Codat & Adyen, has founded fintech community groups and is an advisor for top VCs.
Aviv Canaani
CRO | Datarails
Aviv is CRO at Datarails and a former VP of Marketing. He drove 6x ARR growth, transitioned the business to inbound marketing, and implemented GTM efficiencies boosting NRR and sales effectiveness.
Blayne Pereira
Head of Marketing | Tribe Payments
Blayne leads marketing at Tribe Payments, focusing on partner marketing and offline experiences. Formerly at NatWest/RBS, he's passionate about inclusion and simplifying fintech campaigns.
Charlie Gilbert
VP Marketing Comms | Volt
Charlie leads brand messaging and content at Volt. With a background in travel and forecasting, he focuses on clarity, brand recall, and humanising fintech messaging.
Colton Pond
CMO | LoanPro
Colton is CMO at LoanPro, driving growth through strategic marketing and data-driven GTM. Known for transformative leadership and 300% YoY growth at previous roles.
Helen Owen
VP Marketing | BR-DGE
Helen is VP Marketing at BR-DGE and a fintech DEI advocate. A chartered marketer with nearly 20 years’ experience in the sector, she’s known for her thought leadership and demand generation focus.
Idan Gol
VP Marketing | Mesh Payments
Idan leads marketing at Mesh Payments, where he built the function from scratch. With past roles at Wix and 888, he blends demand gen and product marketing to drive growth and build standout brands.
Jennifer Sibert
Marketing Manager | VGS
Jenn drives experiential marketing at VGS, launching award-winning campaigns. A fintech mentor and advocate, she’s part of the Money20/20 Rise Up cohort.
Katarina Nordin
SVP Marketing & RevOps | Adyen
Kat leads a 180+ global team at Adyen, transforming marketing into a growth engine. A data-led leader, she also mentors women and shapes company culture.
Lauren Berkemeyer
CMO | YuLife
Lauren is CMO at YuLife, named one of Deloitte's fastest-growing UK tech firms. She blends creativity, data, and purpose to redefine insurance with gamification and proactive wellbeing tools.
Molly McClure
Head of North America Marketing | Intelliflo
Molly leads U.S. marketing at intelliflo, driving brand transformation and omnichannel engagement. Under her leadership, revenue grew 25% YoY, and brand recall surged.
Natalie ODonnell
GTM Head of Payments | Swift
Natalie has over 26 years in fintech, driving innovation at Swift, Barclays, and J.P. Morgan. She's a strategic leader and mentor shaping global go-to-market.
James McCaffrey
Head of PR | TotallyMoney
James leads PR at TotallyMoney, helping underserved UK adults through clear, impactful storytelling. He’s twice been a finalist for PR Professional of the Year.
Jonathan Mildenhall
CMO | Rocket Mortgage
Jonathan redefined financial brand storytelling with Rocket Mortgage’s ‘Own the Dream’ Super Bowl campaign. A creative force and cultural leader in fintech marketing.
Laura Watkins
Media & Marketing Director | 11:FS
Laura leads content strategy at 11:FS, hosts the Fintech Insider podcast, and has produced over 1,000 content pieces. She's known for data-led storytelling and brand authenticity.
Mansi Chopra
CMO | Finmo
Mansi is a seasoned fintech marketer and current CMO at Finmo, with a track record scaling global brands like Nium, Thunes, and Ant International. She is also a DEI champion leading women in fintech initiatives at the Singapore FinTech Association.
Nadia Benaissa
Global Head of Marketing | Paymentology
Nadia heads global marketing at Paymentology. With 20+ years in fintech, she excels at scaling brands using agile and AI-driven strategies across global markets.
Natalie Williams
Marketing Director | Airwallex
Natalie leads EMEA marketing at global fintech Airwallex, driving brand, demand, and customer growth. A startup growth specialist and mentor, she brings B2B and B2C experience across industries from fintech to autonomous tech.
Nicole Heringer
VP Brand & Communications | Enfuce
Nicole is VP of Brand at Enfuce, creating standout fintech campaigns like 'Everyone Should Give a Damn'. She's redefining B2B creativity with authenticity.
Raquel Soares
Head of Marketing | Edenred PS
Raquel is Head of Marketing at Edenred Payment Solutions, where she’s led the company's major brand transformation and strategic growth over the past couple years. She brings 15+ years in tech, including nearly a decade in fintech.
Shauna Biersay-Dunbar
VP of Marketing
Shauna is a fintech growth leader with experience at Rocket Mortgage, Visa, and Happy Money. A Money20/20 RiseUp speaker, she's known for strategies that drive growth through change.
Nikki Paul
Interim Global Head of Marketing | SteelEye
Nikki leads global marketing at SteelEye and is part of Project Nemo's founding team. With 12+ years in fintech, she champions disability inclusion and mentors future leaders.
Rosie Guest
CMO | Apex Group
Rosie is CMO at Apex Group, overseeing a 100+ team. A Forbes contributor and DEI advocate, she’s shaped Apex into a financial powerhouse through brand trust.
Vineet Mehra
CMO | Chime
Vineet is CMO at Chime. A global marketing leader, he’s driven award-winning campaigns at Ancestry, Walgreens Boots, and P&G. Named a top voice by Fortune and Forbes.
The 2025 judges
Chantal Swainston
PR Consultant
Jeremiah
Head | Nium
Kathy Kmiotek
Marketing Consultant
Katie
Head | OzoneAPI
