Top 30

Most Influential Fintech Marketers

2021

An annual list of 30 of the most influential

marketers in the fintech sector

Supported by:

As fintech continues to grow, we wanted to recognise the faces behind the sector's success. So, we've brought together the Top 30 Most Influential Fintech Marketers of 2021. By doing this, we also aim to increase awareness about the role of fintech marketing and encourage more young and talented marketers to enter the sector.

The 30 most influential fintech marketers have been selected based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.

 
"We’re delighted to have partnered with The Fintech Marketing Hub to recognise and celebrate excellence in fintech marketing. The individuals selected for the Top 30 Most Influential Fintech Marketers are the brains behind some truly world-class campaigns and propositions, proving that creativity, humour and emotion have as much a place in finance as in any other sector."
- Jeremy King, Founder and CEO of Attest

For the complete list and some exclusive insights and opinions from the top 30 most influential fintech marketers of 2021, download the full report below: 

The complete list

Abba Newbery
Abba Newbery
CMO at Habito

Abba is the CMO at Habito, a free UK online mortgage broker. Previously, she has also helped both Google and YouTube on developing their accelerator programmes, and worked at agencies like UM and Carat.

  • LinkedIn
  • Twitter
Alex Latham
Alex Latham
CMO at Chip

Alex is the CMO and Co-Founder of one the UK's most popular fintechs, Chip. Alex joined the company when it had only 25 customers and has since grown the user base to over 300,000 people.

  • LinkedIn
  • Twitter
Brad Michelson
Brad Michelson
Senior Marketing Manager at eToro

Brad Michelson heads the US marketing team at eToro and is the founder of the Market Mix, a weekly newsletter on marketing trends in crypto and fintech.

  • LinkedIn
  • Twitter
Chad West
Chad West
ex-Revolut

Chad West has spent the last six years helping to build high-growth tech companies, beginning with Rocket internet and, since 2017, challenger fintech brand Revolut.

  • LinkedIn
  • Twitter
Christophe Langlois
Christophe L.
Marketing Lead at Finastra

Christophe Langlois is the Global Fintech Ecosystem Developer and Marketing Lead at Finastra. He is also the founder and editor of VisibleBanking.com.

  • LinkedIn
  • Twitter
David Sandstrom
David Sandstrom
CMO at Klarna

David is the CMO of Klarna. Before Klarna, David was the CEO of one of Sweden's foremost advertising agencies.

  • LinkedIn
Eric Fulwiler
Eric Fulwiler
CCO at 11:FS

Eric Fulwiler joined 11:FS as CMO in 2019, and now oversees the group's consulting business, as well as marketing and sales, as Chief Commercial Officer. Before 11:FS, he worked at VaynerMedia in London. 

  • LinkedIn
  • Twitter
Irina Chuchkina
Irina Chuchkina
Marketing Director, APAC at Rapyd

Irina heads up APAC Marketing for Rapyd, a Global Fintech-as-a-Service unicorn backed by Stripe and General Catalyst. She spent 15 years working on the intersection of Marketing, Payments, and Technology.

  • LinkedIn
  • Twitter
Jeanniey Walden
Jeanniey Walden
CIMO at DailyPay

Jeanniey Walden is the CIMO of DailyPay, helping to transform the way employees get paid. Jeanniey has led global Marketing and Growth for Fortune 1000 companies.

  • LinkedIn
  • Twitter
Katie Perry
Katie Perry
VP of Marketing at Public

Katie Perry is VP of Marketing for Public.com. Prior to Public, Katie was VP of Corporate Strategy at Comscore.

  • LinkedIn
  • Twitter
Lauren Weinberg
Lauren Weinberg
Head of Marketing at Square

Lauren Weinberg is the Global Head of Marketing and Comms at Square. Lauren Weinberg is an experienced and goal-oriented marketing executive with 20 years of experience.

  • LinkedIn
  • Twitter
Luke Richardson
Luke Richardson
Director Brand & Comms at Pleo

Luke is the Director of Brand & Comms at Pleo. Before Pleo, he spearheaded content strategy at Momondo and Comms at Airtame.

  • LinkedIn
Patrick Adams
Patrick Adams
CMO at BlueVine

Patrick Adams is a CMO at BlueVine. Previously, he has led the marketing teams for global brands like Chase, Citibank, Bertelsmann, Victoria’s Secret and PayPal.

  • LinkedIn
  • Twitter
Porter Gale
CMO at Personal Capital

Porter Gale has more than 25 years of experience in marketing, filmmaking, and building businesses. She is the CMO of Personal Capital and on the Board of Directors of Reddit.

  • LinkedIn
  • Twitter
Vidya Peters
Vidya Peters
CMO at Marqeta

Vidya Peters is Marqeta’s CMO. Vidya joined Marqeta from MuleSoft where she led a global team of 100+ marketers.

  • LinkedIn
  • Twitter
Adam Hadi
Adam Hadi
VP Marketing at Current

Adam Hadi is the VP of Marketing at Current. Prior to this, he worked for brands like Quidd, DRAFT, Topps Digital, and the Bureau of Labor Statistics.

  • LinkedIn
  • Twitter
Andrea Linehan
Andrea Linehan
CMO at CurrencyFair

Andrea is the CMO of CurrencyFair and has over 18 years of international experience in sales, marketing, and commercial development across a range of industries.

  • LinkedIn
  • Twitter
Bryan Clagett
Bryan Clagett
CRO at Moven

Bryan Clagett is Chief Revenue Officer at Moven. He joined Moven after three decades of leadership experience in the financial services and fintech markets.

  • LinkedIn
  • Twitter
Chris Pollard
Chris Pollard
Head of Demand at Sonovate

Chris Pollard is a Head of Demand Generation at Sonovate. Chris was one of the early employees of the company and played an instrumental role in its follow-up success and growth.

  • LinkedIn
Dan Held
Dan Held
Head of Growth at Kraken

Dan is currently leading Growth at Kraken. His former company Interchange was acquired by Kraken in July 2019. Prior to that, he was at Uber on Rider Growth/Global Data.

  • LinkedIn
  • Twitter
David Rhoades
David Rhoades
Head of Marketing at Railsbank

David Rhoades is the Global Head of Marketing for BaaS provider, Railsbank. Before Railsbank, he worked with many well-known brands such as Coke, Uber, Unilever and Singtel Group.

  • LinkedIn
Greg Fisher
Greg Fisher
CMO at Affirm

Greg Fisher is CMO at Affirm. Most recently, Greg led the global brand marketing functions across PayPal, Braintree and Venmo.

  • LinkedIn
Jasper Martens
Jasper Martens
CMO at PensionBee

Jasper Martens is the CMO of PensionBee since 2015. He has extensive multichannel marketing experience gathered over 15 years working in financial services and digital agencies.

  • LinkedIn
  • Twitter
Jill Cress
Jill Cress
VP of Consumer Marketing at PayPal

Jill Cress leads the marketing teams for PayPal and Venmo. Jill brings more than 25 years of payments, brand and international experience to this position.

  • LinkedIn
  • Twitter
Laurel Wolfe
Laurel Wolfe
VP of Marketing at Mambu

Laurel leads marketing at Mambu, a global financial services platform. Prior to Mambu, she headed up expansion marketing for high-growth fintech Klarna and European marketing at Verifone.

  • LinkedIn
  • Twitter
Lex Sokolin
Lex Sokolin
CMO at ConsenSys

Lex Sokolin has held a variety of roles on Wall Street—Lehman, Barclays, Deutsche. He currently leads marketing at ConsenSys and co-leads ConsenSys Codefi.

  • LinkedIn
  • Twitter
Nilan Peiris
Nilan Peiris
VP of Growth at Wise

Nilan Peiris is a VP of Growth at Wise and he's responsible for the company's Product and Marketing efforts. Prior to TransferWise Nilan advised and scaled early startups on growth.

  • LinkedIn
Patrick Stal
Patrick Stal
VP of Global Marketing at N26

Patrick Stal is a VP of Global Marketing at N26. Previously, Stal served as Head of EMEA Marketing at Uber, and worked at global brands like Interbrand and TomTom.

  • LinkedIn
  • Twitter
Stephanie Bowker
Stephanie Bowker
Head of Marketing at Spendesk

Stephanie Bowker is the Head of Marketing at Spendesk. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto.

  • LinkedIn
  • Twitter
Yang Li
Yang Li
Chief Growth Officer at Ziglu

Yang is Chief Growth Officer at Ziglu. Most recently at Ziglu he helped closed the largest Seedrs crowdfunding campaign in 2020 at £6.1M, bring Ziglu’s fundraising total to over £11M.

  • LinkedIn
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Why fintech marketing?

Fintech marketing isn't like other kinds of marketing! Lack of trust, fierce competition, complexity and tight regulations make fintech marketing one of the most challenging disciplines in today's customer-centric world.

 

Join The Fintech Marketing Hub's community to stay on top of the sector's latest trends and insights, and connect with other like-minded fintech marketing professionals and enthusiasts. 

© 2021 Published by AP Marketing Solutions Ltd. | London (UK)