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2022

Top 30

Most Influential Fintech Marketers

An annual list of 30 of the most influential

marketers in the fintech sector

Supported by:

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As fintech continues to grow, we wanted to recognise the faces behind the sector's success. So, we've brought together the Top 30 Most Influential Fintech Marketers of 2022. By doing this, we also aim to increase awareness about the role of fintech marketing and encourage more young and talented marketers to enter the sector.

The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.

 
"We’re delighted to partner with the Fintech Marketing Hub and its community of fintech marketers, to showcase the heroes in the sector, who continually inspire us with their insights, creativity and influence."
- Alex Green, CMO of VC Innovations

For the complete list and some exclusive insights and opinions from the top 30 most influential fintech marketers of 2022, download the full report below: 

The complete list

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Alberto Gerin
Head of Marketing at modefinance

Alberto is the Head of Marketing and Comms at the Italian fintech scaleup, modefinance. He has over 10 years of experience and specialises in digital marketing, growth hacking and branding. 

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Bob Armour
CMO at M1

Bob is the CMO of one of the US's most popular fintechs, M1. Bob has more than 25 years of marketing and management experience as an entrepreneur, consultant, and operator.

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Casper Rouchmann 
Head of Marketing at United Fintech

Casper Rouchmann is the Head of Marketing at United Fintech. He has worked in multiple SaaS unicorns over time (Trustpilot, Templafy) and advised more than 40+ startups.

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Christophe Langlois
Marketing Lead at Finastra

Christophe Langlois is the Global Fintech Ecosystem Developer and Marketing Lead at Finastra. He is also the founder and editor of VisibleBanking.com.

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Irina Nicoleta Scarlat
CGO at Bitpanda

Entrepreneur at heart, product-marketer & team builder, Irina Scarlat has 12+ years of business experience, 10 of them in tech. She is currently leading growth, marketing and international expansion at Bitpanda as Chief Growth Officer.

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Jonathan Nyst
CMO at Monizze

Jonathan Nyst is a full stack marketer with over 10 years of experience across Europe and Southeast Asia. He's led the marketing function for both B2C and B2B FinTech companies, as well as for a few Web3 projects.

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Kate Rouch
CMO at Coinbase

Kate joined Coinbase after more than a decade at Facebook, most recently serving as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook
app, Public Affairs and the Facebook company.

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Leeya Hendricks
CMO at Delta Capita

Leeya is the CMO of Delta Capita, where she leads and manages two strategies as she also performs the CMO role for Delta Capita’s parent company, Prytek, a multinational technology group.

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Mariette Ferreira
Marketing Director at 11:FS

Mariette Ferreira is Marketing Director at the challenger fintech consultancy, 11:FS, where she oversees all things content, brand, product, performance and community. 

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Melanie Gabriel
CMO and co-founder at Yokoy

Melanie Gabriel is co-founder and CMO at Yokoy, a Swiss FinTech company that uses Artificial Intelligence to automate corporate expense, invoice and credit card processes of midsize and large enterprises.

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Polly Gilbert
Marketing Director at Tembo

Polly is Marketing Director at Tembo, a fintech startup on a mission to create financial fairness between generations through smart family lending. In her role, she leads the brand,
growth, PR and customer success functions.

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Rachel Kerrone
Head of Brand at Starling Bank

Rachel is a Brand Director at Starling Bank. Rachel joined Starling 3.5 years ago to be part of the brand's ambition to change banking for good, having worked in marketing roles at some of the world’s largest financial organisations.

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Shameer Sachdev
Founder and MD at Growth Gorilla

Following on from his career with companies such as Barclays Wealth and Spread Co, Shameer Sachdev, struck out on his own and built the fintech growth marketing agency, Growth Gorilla.

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Smita Gupta
VP Global Marketing at Tradeshift

Smita Gupta is a VP, Global Marketing at Tradeshift. She's an award-winning global industry thought leader with deep experience across SaaS and fintech.

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Tia Cummings-H.
SVP Marketing Lead at Square

An Atlanta-based, award-winning marketer, Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble.

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Amélie Arras
Marketing Director at Zumo

Amelie joined Zumo in 2020 as its new Marketing Director, to help drive awareness of, and accessibility to, crypto. She's known as as the first woman to travel the world using only Bitcoin. 

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Brad Michelson
Head of US Marketing at eToro

Brad Michelson is the Head of US Marketing for eToro, the world's leading social investing platform. He is also the founder of the Market Mix, a newsletter on marketing trends in crypto and fintech.

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Chad Arroyo
Head of North America, Mastercard LaaS

Chad Arroyo is the Head of North America for Mastercard Labs. He has over 15 years of experience leading teams from tech start-ups to large-scale organisations. 

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Ingrid Anusic
Marketing Director at Moneyhub

Ingrid is Marketing Director at Moneyhub. With deep expertise in helping fintechs scale, she leads Moneyhub's corporate comms, brand, PR, and growth functions.

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Jason Huan
CMO at Endowus

Jason is the CMO at Endowus, a leading Wealthtech start-up in Singapore. He has over 14 years of experience spanning several sectors with a focus in tech firms scaling growth, brand and PR, content, and community engagement.

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Karine Coutinho
VP Marketing & Brand at Lemonway

Karine Coutinho joined Lemonway as VP of Marketing & Brand in July 2018. Prior to joining Lemonway she spent nearly 8 years at Efma, an association gathering more than 3000 financial institutions at a global level.

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Lara Hood Balazs
CMO at Intuit

Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit.

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Mai Fenton
CMO at Superscript

Mai is the CMO of the London-based insurtech challenger, Superscript. She has over 20 years of marketing experience spanning fintech, lifestyle, retail and e-commerce.

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Mary Anne Keegan
CMO at BillGO

Mary Anne Keegan joined BillGO in 2020 and led the company’s extensive brand transformation for which she was recognized as an Honoree in the 25th Annual Webby Awards for her work.

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Michelle O'Connor
VP of Marketing at TaxBit

Michelle is the Vice President of Marketing & Communications at TaxBit. In this role, she leads all marketing and public relations to elevate TaxBit’s brand as an industry leader.

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Rachel Hamilton
CMO at Greenlight

Rachel is the CMO of Greenlight. She was previously a product marketer at Facebook and led acquisition marketing at Rue La La. Before that, she was a management consultant with Bain & Company.

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Richard Cook
Social Media Manager at Monzo

Richard Cook is the Social Media Manager at Monzo, where he's been since 2018. Prior to Monzo, Richard spent over 6 years at the Swedish music tech giant, Spotify.

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Signe Valeur
CMO at Lunar

Signe is the CMO of the Nordic challenger Lunar. Lunar has raised more than EUR 300 million in equity funding and received a European banking license in 2019 as the first Danish fintech company.

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Sylwia Linden
VP Marketing at Tink

Sylwia is the VP of Marketing at Tink, Europe's leading open banking platform. She has 20 years of international leadership experience across tech and financial services.

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Travers Clarke-Walker
CMO at Thought Machine

Travers heads up Thought Machine’s sales and marketing teams, and is responsible for leading business development, customer acquisition, and brand building activities to drive global growth.

Judges

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Alex Green
CMO, VC Innov.
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Alex Latham
CMO, Chip
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Irina Chuchkina
CMO, Thunes
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Laurel Wolfe
VP Marketing, Mambu
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Luke Richardson
Director, Pleo
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