Fintech Marketing Forum

Come to the Fintech Marketing Hub's first ever Summer Conference to meet, connect and chat to other fintech marketers in the industry. If you work in fintech and marketing, then come join us on the 4th of July for a half day of fintech marketing nerdiness. There will be panel discussions, workshops, fireside chats and more, kindly hosted by Rise by Barclays. Download the event agenda here. We're a community of 3,000+ fintech marketers and we're hosting our very first in-person conference. We're expecting around 100 people, and it'll be a casual event to meet other members of the community and learn from some of the most renowned experts in the sector. Tickets are limited so hurry up and secure yours today! We look forward to seeing you there! -------------------- About the Fintech Marketing Hub: The fintech marketing hub is the 1st community platform for like-minded fintech marketing professionals and enthusiasts. It features a dedicated online content and resource hub, The Market Like a Fintech Podcast, 1,200+ Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers. • Join the Slack group for free: Fintech Marketing Hub Slack group • Our monthly virtual events: FMH Youtube Channel • Our website: Fintech Marketing Hub • Our podcast: Market Like a Fintech About Rise by Barclays: Rise is a global community of start-ups and corporates creating the future of commerce and fintech by helping start-ups and entrepreneurs connect, co-create, and scale innovation. Created by Barclays, we listen, nurture and oxygenate through our international network of Rise hubs. Rise also houses a world-class event space and is home to the London cohort of the Barclays Accelerator, powered by Techstars. • Visit Rise by Barclays The conference is open to brand-side fintech marketers and we have a very limited number of supplier tickets. Please make sure you purchase the right type of ticket. Get your tickets here.

The new service from destream is aimed to help users who face problems when withdrawing donations through banks. According to Indeed, full-time bloggers make over $37,000 per year. The larger their audience, the more chances they have to receive large payments from donations and platform subscriptions. At the same time, banks often block their transactions and request additional documents. Content creators can receive donations made through different social media platforms on destream and manage the payment with the new debit card. Photo credit: https://unsplash.com/ The international fintech company destream is launching a bank card for streamers content creators. Destream is a tipping platform to increase content creator revenue, it provides different tools to improve engagement with the audience and conversion from viewers to donators. The platform allows bloggers and streamers to receive donations for content generated on popular social media, including Twitch, Youtube, Facebook, etc. Content creators can receive donations in any currency and through as many as possible payment methods with the widest geographical coverage. With the new debit card from destream bloggers don't need to transfer donations to their bank accounts and pay extra fees. The new bank card for creators will be issued upon request. This service will be available to registered destream users approximately from the third quarter of 2022. The card can be pre-ordered on destreamcard.com, and for each friend they invite destream clients will receive a welcome bonus of 5 euros. “According to destream users, it is easier to have one bank card instead of several accounts to receive and withdraw donations from online platforms. Banks can be conservative and don’t always understand the concept of donations, which makes it difficult for bloggers and streamers to receive payments. At the same time, for many people, creating high-quality content on online platforms is becoming the main source of income, so we decided to launch a convenient solution for this new user category,” commented Tachat Igityan, CFO destream.

Industry Dynamics It’s taken over a century to get to this point: The Lifestyle Economy – and there’s no looking back. The Lifestyle Economy is the age of customers who expect businesses across industries to integrate hyper-personalized services and superior, contextual experiences with their lifestyle journeys through tech-enabled integrations with ecosystem partners. Businesses such as Uber, WeChat, Kakao and Grab are ahead of the game and have effectively mobilized strategies to capitalize this lucrative and revolutionary era. The Evolution of Finance The finance sector has experienced a myriad of transformations over time, but nothing as significant as what is currently transpiring. There are various critical factors fuelling the prevalent financial era, namely the re-bundling phenomenon; new non-bank entrants into the financial services industry; COVID 19’s overwhelming impact on the rapid digital adoption of consumers and businesses alike as well as regulatory facilitation to promote competition and lower barriers to entry in the traditionally concentrated financial space. Shifting Business Models As the finance sector evolves at pace, business models have subsequently undergone major changes and continue to do so: - The Legacy Finance business model (the past) entailed traditional ways of monetizing physical assets and revenue streams linked with credit products, hidden charges and penalty fees. - Digital Finance (the present) involves virtual banks delivering superior customer experiences through data-driven personalization and lean operations. - Lifestyle Finance (the very near future) will include leveraging key capabilities, namely open APIs for partner integrations and enabling product curation and lifestyle experience adaption through advanced analytics. Finance-as-a-lifestyle can be applied to both consumers and enterprises: For consumers, finance-as-a-lifestyle means delivering products and services that consumers desire when they need them and where they want them, thereby always prioritizing their welfare. Finance-as-a-lifestyle for small & medium enterprises means assisting entities with core objectives of driving business growth, achieving employee wellness, and driving customer engagement along with automating non-core objectives. The Way Forward: Finance-as-a-Lifestyle Finance-as-a-lifestyle merges financial services into non-financial services and in turn, lifestyle services into financial platforms. The outcomes of such innovative integrations serve to elevate customer experiences, unlock value creation exchange among financial and non-financial players, as well as offer contextual and personalized experiences to ensure customers have access to the desired services at their engagement touchpoint. Finance-as-a-lifestyle is rewriting the history of finance as we know it. Businesses who proactively adopt and adapt to these innovations will not only survive a volatile post-pandemic era but thrive, and customers will return the favour with immense and long standing brand loyalty. Download the full report to capitalize on this ground-breaking technology.